5 Reasons Why Email Lists Are Important
Business owners and people that blog many times do not see the reason for building an email list at first until they see how their email list impacts their website traffic. With social media becoming so popular many people think this email lists are old fashioned and ineffective but in reality, it still remains one of the most powerful form of communication.
Email list can produce amazing rewards if used correctly. Direct Marketing Association says email continues to be the number one digital channel for ROI.
What is an email list?
An email list has the names and emails of people that have given you permission to send them promotions and updates from your business. Wikipedia says this about electronic mailing list.
Emailing lists have advantages over other types of other types of media. People will already be familiar with you and your business and a certain amount of trust has been developed so why not keep up the communication with them into the future?
5 Reasons Why Email Lists Are Important
1.) People check their emails more often…
…than they do social media much of the time.
Checking their email, a couple times a day is what most people do.
Many people may go a day or two before checking their Social media.
2.) Emails are personal.
Your email will land right in the user’s box. They are hard to ignore when that happens. They are one-on-one.
3.) The emails can be targeted.
These people will already have an interest in what you do and what you have to offer. Your email will give them highly relevant content and will me much more receptive to your message.
4.) Emails are purposeful.
People will have signed up from your website. This takes a certain amount of work, so they are obviously interested in you and your company. Why let their visit to your website end there?
5.) This email list belongs to you.
You have no control over social media like Facebook, Twitter or even Google and your SEO best efforts can change very fast and go to waste. This email list controlled by you and not dictated by other BIG business that have their own priorities.
Email Marketing vs Social Media
Many social media experts are selling their own services, so they will downplay how important email list are.
But guess what??
Different social media’s do it also BIG time! How many times do you get an email from Facebook, Twitter, LinkedIn and Pinterest keeping you up-to-date?
Look at the information that different social media collect when they have you sign up. Why would they do that if it was not very important and figures in their media marketing.
In reality you should be doing both email marketing as well as social media. Both will drive traffic to your website.
Email list, now what?
So now that you have learned that email lists are important how do you get one set up and what do you do with it?
3 tools you need to build an email list and how to use it.
1.) A website or blog.
Start blogging. Good well written articles that people will want to read is a must. You want to be considered an expert in the field you are writing about. A place where people can go to for advice.
Then set up a …
2.) High-converting opt-in forms.
Opt-in forms are those things that pop up on a website that have people leave their name and email list that would like to receive future newsletter or heads up when you have posted a new blog post.
There are different opt-in software that help you do this such as OptinMonster or HubSpot that work really well.
I use an opt-in form called Bloom. It is made by a company called Elegant Themes who I use to purchase a WordPress premium theme called Divi. It’s part of subscription that I pay for. I really love all the options that it gives me when design the opt-in form itself that will display on the website or blog.
You probably encountered it when you scrolled down this page. So sign up!
Then pick out and set up an…
3.) Email marketing service.
Use a good reliable marketing service like Constant Contact, MailChimp or AWeber that will send out your email from the list you have collected.
I personally like using MailChimp especially in the beginning because you can send out 2,000 emails for free. This will give you the opportunity to see how all this works without spending a lot of money right off the bat.
One of the other things I like about these services is that you can also design a campaign independently from you blog integration email and send out an email from a template that they offer to do that with.
Setting up and collecting an email list and designing an opt-in form is not that hard.
You will then want to set that email list up to integrate in to an email marketing service which will collect and hold all the emails that your opt-in form has collected.
My Blog Is My Newsletter…
You can use your blog as a newsletter and then your email will alert people when you have a new newsletter posted. That is what I have done here with this blog. This newsletter not only goes out in a email but it is in a blog form designed on my website that has all the proper SEO set up so it can reach a much wider audience on the internet.
You can also use your email independently by designing an ad or information email from the email marketing service itself.
They have templates for you to design the email that helps a lot and will make it look very professional.
We help people set up an email opt-in on their website and blog and then hook it up to a email marketing service for people that would rather not do this themselves.
We have written other articles…
…that you might be interested in when it comes to promoting your business in the digital age. Here are three: 1.) 8 Benefits of Blogging from Your Business Website 2.) How to Optimize Images for Faster Website Speed 3.) 9 Signs it’s Time for a New Website. We have written many more so check out our blog archive.
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