Setting up Google Analytics for WordPress

Setting up Google Analytics for WordPress

Setting up Google Analytics for WordPress

Google Analytics gives you so much data to help you boost your website Search Engine Optimization (SEO) and improve your digital marketing, and it’s FREE.

It’s not really hard to set up in Google, (we will show you how in this blog) and once you do, you will get a steady stream of information from the past to the present.

Once the analytics tool is set up, you can then pick from different WordPress plugins to track the data coming in right on your WordPress Dashboard.

How cool and convenient is that!

I like to use the MonsterInsights plugin in both the free version and the pro premium.

For most of the websites I design, the free version is adequate but on some websites like WooCommerce sites, I need more data on the different products being sold, and then I use the pro version.

MonsterInsights will help you make sense out of all this data coming in.

This MonsterInsights plugin will then give you data on:

1.) Where your web traffic is coming from.

2.) What pages they are landing on and for how long.

3.) Sessions in different days, weeks and months.

4.) Bounce Rate.

5.) Top Posts.

6.) New vs. Returning visitors.

7.) Device break down.

8.) Track all your social media data.

All you have to do is connect the Google Analytic code to the MonsterInsights plugin and this is how the information looks on your dashboard.

Let’s jump right in on how to set up Google Analytics and then MonsterInsights.

 

Google Analytics

First you want to set up a Google Analytics Account

Now set up your first account.

You will be able to add more accounts for other website right in here.

The next thing you will see and will need to pick out from three choices.

Pick out the top one for Web – Measure your website.

I picked out the last one in the beginning and it caused a lot of problems hooking up to any WordPress analytic plugin.

Fill out the property details.

Then press the create button.

Then sign the Google Terms of Service.

You will need to click the two boxes and then press I Accept Button.

 

Setting up Google Analytics for WordPress

Now click the boxes for My email communications that you want.

Press the far left button for Web. 

Set up data stream by filling out your website URL.

It will give a choice on the drop down for http:// or https://

Remember the “s” in https:// means you have a SSL Certificate on your website.

If you do not and you put it that way then it will not hook up correctly. It’s better to just pick http:// and get the certificate later.

Next up Web stream details.

You will want to copy two sets of numbers down for future reference.

Measurement ID numbers and Stream ID numbers. 

Now it’s time to hook up your analytic WordPress plugin.

I will show you how to hook up the MonsterInsights plugin.

Go to the plugin page of WordPress and simply type in MonsterInsights or you can download the MonsterInsight Plugin. 

Now activate the plugin.

You will now see the Insights plugin on the LEFT hand black column. 

Click reports and it will help you to launch the wizard.

Fill out all the things it asks.

Now press the button Connect MonsterInsights

It will now want to authenticate your Google analytics account, so dialog box will show up and ask you to choose an account.

Pick the one that you set up your Google Analytics with your email address.

Now confirm.

Where it says Pick a profile, click the dropdown to All Web Site Data under the name for your website.

Now press the Compleat Connection Button.

MonsterInsights will now want to sell you all kinds of addons but you can just skip all the rest of the steps and go to the end.

You will now see a message that will read: Awsome, You’re All Set!

You should now see your data start coming through on the WordPress Dashboard.

Now is the time to learn all you can about how to read the information about Google Analytics and how to make best use of this valuable tool. A good blog on How to Use Google Analytics: A Complete Guide

If this process to set up Google Analytics seems to overwhelming to set up on your own, but you know your website needs it, contact us, and we can do it for you.

You next step will to be to hook up Google Search Console. I have a blog on how to do that. 

 

Setting up Google Analytics for WordPress

SSL Certificate A BIG Deal for Websites?

SSL Certificate A BIG Deal for Websites?

SSL Certificate A BIG Deal for Websites?

Sometimes things come down from up on high and we either ignore it or do not really think it’s a BIG deal or important.

This issue of a SSL Certificate is BIG and getting bigger every day.

SSL certificates were once used to keep information safe on websites that sold goods directly and Google wanted people to enter at their own risk with a warning at front of the menu bar.

That has all changed now.

They are now being used to keep ALL website safe.

SSL Certificate

This 1st image is what a website looks like on Firefox in the browser bar. The green lock signifies that it is safe website. If you look close you can see next to the green lock is the letters https://. If the website does not have a certificate it will be missing the “s” or look like this: http://. The “s” stands for secure.

Secure Sockets Layer

What really is an SSL Certificate?

They are what is known as a Secure Sockets Layer (SSL) certificates, sometimes called digital certificates. They are used to establish an encrypted connection between a browser or user’s computer and a server or website.

The SSL connection protects sensitive data, such as credit card information, exchanged during each visit, which is called a session, from being intercepted from non-authorized parties.

Secure Sockets Layer

This 2nd image is what a website looks like on Google Chrome in the browser bar. Just a bit different but very much the same.

That all makes sense if money is flowing through a website between buy and seller. We want that level of protection which is good thing.

Google is now requiring that ALL website have this level of security when they did not require it in the past.

They began to in-force a certain amount of leverage about this issue at the start of 2018 but now at the start of June they are tightening the screws further.

Not only will there be a warning that the website you are entering does not have protection in the form of a SSL Certificate and that you are entering at your own risk but your website will be ranked much lower in search engines results.

SSL Certificate for Websites

This image is what is called Encoded Certificate Signing Request. You have to have this first to start the ball rolling. You then send it over to the SSL Certificate maker and then they make sure you are the owner of the website by sending you a email that is on the account at the hosting company that your website is hosted by.  

Making Your Website Safe

In the modern age when security has become a major issue this is one way that Google and other search engines are trying to get back some control of security.

SSL Certificates are not cheap and can be purchased in two year increments.

Most hosting companies where your website is hosted sell them or have some kind of deal because you host with them that is built in to the hosting account.

They usually give you the first year Free but after that you will have to pay for it.

Making your website safe

Connecting you’re your SSL Certificate is a bit of a complicated matter.

There is a process to go through to connect the certificate and many hosting companies do this automatically when you buy it from them but for a hefty price.

I do this for all my websites that I design to make sure everything is working the way it should.

Sometimes people hire me to clean up a website or to do monthly website maintenance so I include it in the price to make sure they are safe.    

Services

Secure Sockets Layer. SSL Certificate for Websites

Best Website.Solutions is a custom Website and Graphic Art design company located in the Phoenix, Arizona area.

602-672-9654

John@BestWebsite.Solutions

SSL Certificate A BIG Deal for Websites?. SSL Certificate

Why Having a Free Website is a Bad Idea

Why Having a Free Website is a Bad Idea

Why Having a Free Website is a Bad Idea

 

What Do We Mean by Free Website?

Most beginners who want to start their own website want to keep the cost low which is understandable.

So you typically Google the term free website and find many companies offering free website hosting services for free.

The thought of having free web hosting and building your site without paying anything is tempting.

Until you get a reality check. Once you sign up to these so-called “free website services”, you slowly start discovering the limitations and many of them turn out to be not free at all.

If you or your friend is thinking about getting a free website, then stop now.

And read these 36 reasons why free websites are almost always a bad idea.

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1. Extremely slow websites

Most free website hosting providers put hundreds of websites sharing the same server. This makes all their websites load at very low speeds. Slow websites create bad user experience and are bad for SEO.

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2. Unprofessional web address

Having a website address like mysmallbusiness.Freewebsite.com does not look professional at all. Visitors to your website and potential customers would find it quite difficult to take your website seriously when you don’t even have a proper domain name.

And when you ask these companies for a custom domain, you usually have to pay a premium – something like $19 – $25 for a domain which normally costs $10.

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3. Trial Service is Not Really Free

Many of these free website services often turn out to be limited trials. After a while you are asked to pay for it. In most cases, this price is usually way higher than normal WordPress hosting services. If you added a credit card during signup, then they can charge you without giving you any warning.

 

 

Why Having a Free Website is a Bad Idea

 4. Hidden charges for free website
Like any other business, these free website companies need to make money too.

Some of them charge their users for additional services like image hosting, email accounts, FTP access, website transfer, etc.

These charges are often outrageously high.

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5. They can lock down your data

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Many users who start with a free website and then want to move to a paid service, find it impossible to move their website data.

These service providers do not offer any tools to easily migrate your site.

Users end up paying freelancers to manually export their content which can quickly increase your bill.

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6. Irrelevant advertisements on your website

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Most of these free website services are supported by advertisements.

You create content and build your website, but they get paid for the ads.

Often these ads are distracting, intrusive, and look ugly.
The worst part is, sometimes your savvy competitors can then pay these free website hosting companies to advertise on your website.

Talk about sabotaging your business.

 

If you would like to read the rest of this artical go here: Why FREE Websites Are a Bad Idea.

 

Why Having a Free Website is a Bad Idea

Homeless Sun Valley

Homeless Sun Valley

Homeless Sun Valley

From time to time I have an opportunity to give back to my community and Homeless Sun Valley was one of those times. Sun Valley Church of Tempe, Arizona was trying to inform their congregation what I-Help was and what many of their volunteers did in the way of giving help to the homeless.

What does that look like exactly?

I think this short 2 1/2 minute video not only explained it in a very strong visual way but it gave a positive, enthusiastic point of view of all those working on this program and those being served.    

We are a small video production company. We make promotional video for you to introduce yourself and your company on your website and social media.

What better and more personal way for you to tell people what you and your company can do for them. This is a very powerful tool.

 

This is a video of I-Help and Sun Valley Church in Tempe Arizona.

They are a unique shelter model that provides homeless individuals with hope and opportunity for a better future by offering overnight shelter, meals, showers, case management, and connections to community services.

Graphic Design What Is It and Its History

Graphic Design What Is It and Its History

Graphic Design What Is It and Its History

Most people have heard of the term but do not really know what it is exactly.

First, a little history lesson.

The name “Graphic Design” first appeared in print in the 1922 essay “New Kind of Printing Calls for New Design” by William Addison Dwiggins, an American book designer in the early 20th century.
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Raffe’s Graphic Design, published in 1927, is considered to be the first book to use “Graphic Design” in its title.

Wow…as a graphic designer I really didn’t know that.

 

Graphic Design What Is It and Its History

 

And this from Wikipedia:

Graphic design is the process of visual communication, and problem-solving through the correct use of typography, space, image and color.

The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved.

Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages.

A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging.

For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece.

Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.graphic design-like activities span the history of humankind: from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the dazzling neons of Ginza.

 

Graphic Design What Is It and Its History

By John Tarr. A graphic design I made of the font “Arno Pro” back when I was in graphic arts school.

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In truth “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”.

Arguably, this could have be identified as the first billboard or road signs announcing the name of the governor of a state or mayor of the city today.

The Egyptians developed a key communication by hieroglyphics which used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men”

Further, the Egyptians also brought the invention of papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time.

Between the dates of 500A.D. and 1450 A.D., also known as the “Dark Ages”, it was the Monks that kept the symbols and writings alive when much of the citizenry were stagnated in progressive learning in reading and writing.

In both this lengthy history and in the relatively recent explosion of visual communication in the 20th and 21st centuries, there is sometimes a blurring distinction and overlapping of advertising art, graphic design and fine art.

After all, they share many of the same elements, theories, principles, practices and languages, and sometimes the same benefactor or client. In advertising art the ultimate objective is the sale of goods and services.

 

Amazing that history is. If you would like to read more about this history go here.

 

Graphic Design What Is It and Its History

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The Rosetta Stone is a granodiorite stele inscribed with a decree issued at Memphis, Egypt, in 196 BC on behalf of King Ptolemy V. The decree appears in three scripts: the upper text is Ancient Egyptian hieroglyphs, the middle portion Demotic script, and the lowest Ancient Greek. Because it presents essentially the same text in all three scripts (with some minor differences among them), the stone provided the key to the modern understanding of Egyptian hieroglyphs.

The Rosetta Stone is a granodiorite stele inscribed with a decree issued at Memphis, Egypt, in 196 BC on behalf of King Ptolemy V. The decree appears in three scripts: the upper text is Ancient Egyptian hieroglyphs, the middle portion Demotic script, and the lowest Ancient Greek. Because it presents essentially the same text in all three scripts (with some minor differences among them), the stone provided the key to the modern understanding of Egyptian hieroglyphs.

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