Setting up Google Analytics for WordPress

Setting up Google Analytics for WordPress

Setting up Google Analytics for WordPress

Google Analytics gives you so much data to help you boost your website Search Engine Optimization (SEO) and improve your digital marketing, and it’s FREE.

It’s not really hard to set up in Google, (we will show you how in this blog) and once you do, you will get a steady stream of information from the past to the present.

Once the analytics tool is set up, you can then pick from different WordPress plugins to track the data coming in right on your WordPress Dashboard.

How cool and convenient is that!

I like to use the MonsterInsights plugin in both the free version and the pro premium.

For most of the websites I design, the free version is adequate but on some websites like WooCommerce sites, I need more data on the different products being sold, and then I use the pro version.

MonsterInsights will help you make sense out of all this data coming in.

This MonsterInsights plugin will then give you data on:

1.) Where your web traffic is coming from.

2.) What pages they are landing on and for how long.

3.) Sessions in different days, weeks and months.

4.) Bounce Rate.

5.) Top Posts.

6.) New vs. Returning visitors.

7.) Device break down.

8.) Track all your social media data.

All you have to do is connect the Google Analytic code to the MonsterInsights plugin and this is how the information looks on your dashboard.

Let’s jump right in on how to set up Google Analytics and then MonsterInsights.

 

Google Analytics

First you want to set up a Google Analytics Account

Now set up your first account.

You will be able to add more accounts for other website right in here.

The next thing you will see and will need to pick out from three choices.

Pick out the top one for Web – Measure your website.

I picked out the last one in the beginning and it caused a lot of problems hooking up to any WordPress analytic plugin.

Fill out the property details.

Then press the create button.

Then sign the Google Terms of Service.

You will need to click the two boxes and then press I Accept Button.

 

Setting up Google Analytics for WordPress

Now click the boxes for My email communications that you want.

Press the far left button for Web. 

Set up data stream by filling out your website URL.

It will give a choice on the drop down for http:// or https://

Remember the “s” in https:// means you have a SSL Certificate on your website.

If you do not and you put it that way then it will not hook up correctly. It’s better to just pick http:// and get the certificate later.

Next up Web stream details.

You will want to copy two sets of numbers down for future reference.

Measurement ID numbers and Stream ID numbers. 

Now it’s time to hook up your analytic WordPress plugin.

I will show you how to hook up the MonsterInsights plugin.

Go to the plugin page of WordPress and simply type in MonsterInsights or you can download the MonsterInsight Plugin. 

Now activate the plugin.

You will now see the Insights plugin on the LEFT hand black column. 

Click reports and it will help you to launch the wizard.

Fill out all the things it asks.

Now press the button Connect MonsterInsights

It will now want to authenticate your Google analytics account, so dialog box will show up and ask you to choose an account.

Pick the one that you set up your Google Analytics with your email address.

Now confirm.

Where it says Pick a profile, click the dropdown to All Web Site Data under the name for your website.

Now press the Compleat Connection Button.

MonsterInsights will now want to sell you all kinds of addons but you can just skip all the rest of the steps and go to the end.

You will now see a message that will read: Awsome, You’re All Set!

You should now see your data start coming through on the WordPress Dashboard.

Now is the time to learn all you can about how to read the information about Google Analytics and how to make best use of this valuable tool. A good blog on How to Use Google Analytics: A Complete Guide

If this process to set up Google Analytics seems to overwhelming to set up on your own, but you know your website needs it, contact us, and we can do it for you.

You next step will to be to hook up Google Search Console. I have a blog on how to do that. 

 

Setting up Google Analytics for WordPress

Proofread Your Blog Before Publishing

Proofread Your Blog Before Publishing

Proofread Your Blog Before Publishing

I have always done poorly with spelling and grammar, and math has been a tough subject for me also.

My mind does not run in those circles.

When I was in college studying for my graphic arts degree, I took a creative writing class. It was the best and one of the more important classes I have ever taken.

I have relied on the writing skills I learned in that class on many occasions when I write articles for various blog posts.

One thing I learned is when you write you are painting a visual image for people with words. I was a professional photographer for many years before I became a website designer, so I understand the meaning of Strong Visuals.

Having a strong command of the English language certainly helps, but it is not a guarantee of spelling and grammar.

If it is something important that many people will have the possibility of reading, I now send my work to an editor (like I will do with this one).

Optimizing Images Faster Website

I have teamed up with a poet who is writing a book of poetry, so we made a deal. I would design her website and do Digital Marketing in exchange for her editing capabilities. It is turning out to be a great collaboration of talents.

I also use a software called Grammarly.

That helps on other things that I type or write down but it’s not the same as having a real live human edit for you.

Spell check on various devices like my cell phone and computer helps but is somewhat limited. Using spell check on my software from Microsoft apps also works better and sometimes I will go to Google, but that is a more time-consuming option.

One thing I have noticed is that spell check has improved my spelling over the years in my own mind. Using it repeatedly has a way of doing that!

Optimizing Images Faster Website

Spell check does not help with grammar but that’s OK because I just type things out on a Word doc. and it makes some changes but not enough, so I use Grammarly in that instance. I copy & paste it in their software, and it shows me what should be changed.

The Free version works great, but you can get a more advanced Pro application from them for a yearly subscription that has many more help aids.

If you are going to blog on a regular basis (we suggest that you do so often) to promote your business or yourself, you want your spelling and grammar to be top notch because it will be a reflection on you and your business.

Always have a second pair of eyes proofread your blogs.

Go here for 30 writing Tips to Make Writing Easier

To find out more about Rhonda, my friend and editor, go here to Poet Monk

In addition to our Website Design or Graphic Design and Digital Marketing business, we also help people set up their WordPress Website Blog and connect powerful SEO so the blog can be found on the Internet and Google.

 

Proofread Your Blog Before Publishing

Great Ideas to Plan Your Videos for YouTube

Great Ideas to Plan Your Videos for YouTube

Great Ideas to Plan Your Videos for YouTube

Guest Blog by Sheri Barbera & YouTube Bootcamp

 

Plan Your YouTube Videos & Start Shooting Today

Follow these simple tips to get comfortable filming videos right now!

 

Video Planning & Design

 

  • Your content:
    What is the goal of each video
    Who is the target audience
    What is their question or concern and how do you solve it with a story (script)
  • Filming your videos:
    Use your cell phone
    Use a microphone for good sound
    Use natural light or whatever lights you have at home/office
    Record your video in small segments
    Use the rule of 3rds
    Share your videos on social media & your website/blog
    Read your Analytics, Learn, Tweak and Repeat!
Optimizing Images Faster Website

Plan Your Video Content

Start with a plan for your YouTube channel.

What is your reason for making videos? Is your goal to make more money in your business? Sell more products or services? Build your Brand recognition or just create a Brand? Acquire new customers and clients? Increase your authority as a teacher, trainer, coach, speaker, crafter, creator, artist, writer, or any type of professional?

Maybe you need to find new volunteers for your non-profit or get more donors? Or spread the message about your business.

When you’re a Business YouTuber, many of the questions above relate to you. And those are all excellent reasons to have a YouTube channel and make videos. Plus, as a YouTuber you always need new subscribers to grow your channel reach. 

And increase your watch time.

What can your videos be about? Maybe you’re going to teach a lesson in each video? Or sell a product or service? When you know the reasons, you’re making videos you can start planning the content. 

When you have a goal and a purpose for creating videos, it’s easier to make them instead of randomly picking some topic for a video and then making that. Plus, when there’s no real focus to your channel, there’s no reason for anyone to show up or subscribe.

This is why you have a plan, a purpose and a benefit for the viewer. Plan your videos to give your audience a reason to show up, watch the entire video, subscribe, like and comment on the video.

Optimizing Images Faster Website

Background

Ok, you know what your channel is about and what your videos will be. Where will you shoot them? Inside? Outside?

It’s important to set up an easy place to film.

When it’s easy, it’s easier to stick to your goal to film videos for your business.

If you set up a place to film consistently, and it’s there for you to film anytime, it’s possible to create a schedule and stick to you.

Keep it simple and do-able and you’ll do it!

Optimizing Images Faster Website

Cell Phone Camera

Everyone has a camera in their pocket, a mobile phone. Manufacturers are making the cameras on cell phones 1080p on both front and back of the phone now, so you can use either side to film yourself.

If you use a selfie stick to hold the phone, you have a more angle and interest options for filming:

Unscrew the top of the selfie stick and mount it on a tripod and voila! Your phone is stable to film hands free

Film yourself looking way up at your phone for a unique perspective

Hold the phone down by your ankle for a dog’s eye view

An app for your phone to make it look more like a DSLR camera is Filmic Pro

Optimizing Images Faster Website

Microphone

The number one thing people click AWAY from a video for – is bad sound.

You always want to have clear, even, moderate sound when you create your videos.

Not crackly, or too soft or too loud. The way to get good sound is to use a microphone.

There are inexpensive mics that plug right into your phone and clip onto your shirt.

Buy the one that words for your mobile phone and always use it when you record.

Optimizing Images Faster Website

Lighting

If you’re filming inside, you can sit by a window or table light and look good.

Natural light at the right times of day looks soft and beautiful and will make your videos more cinematic looking.

Use any lights you have already: desk lamp, floor lamp, overhead lights (recessed) piano lights are good, reading lamps, just light yourself up.

If you want to film outside there are three conditions that are the most effective for lighting:

Outside on a cloudy day
One hour after sunrise
One hour before sunset

Optimizing Images Faster Website

Short Video Clips

To create manageable files and keep your viewers interested and watching, make short clips.

It’s easier to re-shoot something you aren’t 100% happy with if it’s only a few minutes.

Plus, downloading and editing is faster with short clips.

So, try to keep your videos to 3-5 minutes or less.

Optimizing Images Faster Website

Frame and Compose

Simple ways to make your videos look better to the eye (when they’re being watched) is to remember to use these three tips:

Divide your video ‘frame’ into thirds and place you or whatever you’re filming within the third or at the intersecting point of a third (see the red dots)

If a person is in the shot don’t have too much space above their head. But don’t cut off the top of their head either!

If you’re doing a close up and you need to cut off part of the head to fill the frame, only cut off the TOP of the head, not the chin.

Great Ideas to Plan Your Videos for YouTube

Optimizing Images Faster Website

Digital Marketing

YouTube makes it easy to market your videos using the ‘share’ button right underneath your posted video.

Right from the video you can copy the ’embed code’ and put the video right on your website or in a blog post.

There are also options to share to Facebook, Twitter, Pinterest, Mix, Blogger, Reddit, Tumblr, LinkedIn, a few others and even email.

The best time to share your videos is right after you post it.

Then share it again a day later. And possibly the next week.

Video content is always there once you post it, but if no one knows it’s there, how can they watch it?

Give them multiple ways to find your videos by sharing your content.

Optimizing Images Faster Website

Google Analytics

Now that you’re filming, editing and posting videos, the next step is to go to YouTube Studio, the back end of your channel, and look at your analytics to learn:

1.) Where your viewers are coming from.

2.) Who your viewers really are (age, gender, etc.).

3.) Which videos they’re watching.

4.) Where in the video they stop watching.

5.) When they’re watching and what they’re watching on.

YouTube provides you with a wealth of free information to help you figure out how to make better videos. Go through your analytics and learn where to share them more frequently, how to make them better and why people are clicking away.

Optimizing Images Faster Website

Practice  

YouTube wants you to succeed.

This is why the platform is free and so are the tools to improve your videos.

When you study your analytics and learn where and when viewers stop watching, you can improve the next videos.

It could be your sound, picture quality, content, noise interference, pacing in your video…there are many reasons why viewers click away from a video.

You want to know why so that you can keep them watching to the end, and then wanting more.

Learn from your analytics, tweak the next videos, film, edit, post and then read your analytics to see how much you’ve improved.

 

Great Ideas to Plan Your Videos for YouTube

Optimizing Images Faster Website

This was a guest blog by Sheri Barbera. She runs YouTube Bootcamp with her husband Sal.

We have written many articles on Website, Graphic Design and Digital Marketing that you might be interested in our Best Website Solutions Blogs. 

 

Great Ideas to Plan Your Videos for YouTube

Does Social Media Drive Traffic to Your Website?

Does Social Media Drive Traffic to Your Website?

Does Social Media Drive Traffic to Your Website?

When you talk about Digital Marketing one of the things comes to mind right off the bat is social media even though it is a broad field, including attracting customers via email, content marketing, search platforms as well as social media.

Facebook, Twitter, LinkedIn, Pinterest, Instagram and others are what are considered the larger term of social media. This is what we will concentrate on this blog.

Like I say on our Social Media page…

 “Your website is your store front to the world and your blog is the hub of how you communicate to that world.”

“Social media is the Electronic Word of Mouth that helps you connect to that world. All three have a very important part to play to promote You, Your Business, Church or Non-profit Organization.” 

Does Social Media Drive Traffic to Your Website?

Look at social media as your word-of-mouth.

Your social networking will allow you to interact with others and build relationships and help people become familiar with products you and your business has to offer.

Many people confuse social media as being just that… social or a place to connect for family and friends but when it comes to business it becomes something entirely different.

Setting up different social media accounts should be strictly business oriented using the name of your business.

Each one of these platforms are set up differently and so is the way you attract or find potential customers to like your pages or boards. 

Does Social Media Drive Traffic to Your Website?

Which one is best for you?

 That depends on many factors that you will have to analyze for yourself and your Brand.

All social media’s attract different types of people and it may take time to figure out which ones are best for you and your business.

Go here for 7 top social media sites and how they will work for you.

After analyzing the recommendations that that article had listed a word of warning. Do not set them all up at once.

Pick one out that best fits your business at first.

Connect to it and then build a following.

Building that following and add posts as you go along.

Give it two weeks until you feel comfortable and make sure you interact from time to time.

After a period of time select a second and a third social media going through the same procedure.

On your website make sure you have installed social media icons that will connect from your website to that social media.

Does Social Media Drive Traffic to Your Website?

 

Be sure to blog on your website.

Blogging is important for a number of reasons.

1.)  It gives you a chance to establish credibility with potential customers. You can go into more detail on the services you offer.

2.) Blogs should have good titles and SEO. If it is done correctly that blog will reach just as much as your website pages on Google, Bing and Yahoo search engines.

3.) You can share your blog on your social media. Be sure to have a strong featured image on the blog because that photo will follow your blog everywhere on social media.

I wrote an article on Things to Know When Writing and Publishing a Blog that may help you.

Do not forget about hash tags ###

Hash tags start with the pound symbol or #

Hash tags allow your posts and blogs to get more traction and get In front of people that are looking for your service.

They are a great marketing tool if done right and only takes a minute to add to a post.

To learn more about this tool go here to Hashtag Marking Tactics and a hash tag maker for your business at Best Hash Tag

Does Social Media Drive Traffic to Your Website?

In Conclusion

Chances are you found this article from a blog on the internet and maybe one of our social media platforms.

We practice what we preach and blog as much as possible because we know how much traction it will get when we add that blog to social media.

Posting independently from the blog is also something we do on a regular basis on to Facebook, Twitter, LinkedIn, Pinterest, Instagram.

Among other services we provide is Graphic Design and so we design images with quotes or sayings to be used on social media to promote all kinds of things and reach many different people.

Check out this short video below on Digital Marketing and how does it work?

Does Social Media Drive Traffic to Your Website?

Things to Know When Writing and Publishing a Blog

Things to Know When Writing and Publishing a Blog

Things to Know When Writing and Publishing a Blog

What I want to cover here on this article is how to write and publish a blog from SEO, grammar, image, and technical aspects on a WordPress website or blog. 

Writing blogs is a bit different than regular writing in the fact that most things are read on a small mobile device so smaller chunks are easier to read.

More on that below.

I install a theme on all my WordPress websites that are known as mobile-responsive which means that all pages and blogs will show up very well and readable on mobile devices like cell phones and iPads as well as larger devices. 

Your articles will go from a horizontal view that you would see on laptops and desktops and the switch to vertical view for smaller cell phones and iPads. 

The theme on the WordPress website should make the transition between the two very well automatically and seamlessly if it is mobile-responsive. If not, you will need another theme.

I use what is known as a premium theme that costs extra instead of a free one because they have worked out the issues with mobile-responsive but supplies you with great page builders and other extras that are worth the investment.

Things to Know When Writing and Publishing a Blog

Writing

I recommend typing out your blog on a Word document. It is very easy to just copy and paste right into a WordPress website. Other website platforms may work just as easy.

Make sure your grammar is the best it can be by having a second set of eyes look over what you have written. You want to put your best foot forward and do not want to turn off people with bad grammar. 

Something that I found that is very helpful is by reading out-loud what you have typed out. For some reason, it seems to help pick out mistakes in grammar and sentence structure. 

Use a FREE grammar assistant app called Grammerly. It works great and cleans up my mistakes and gives me many choices in the correction process. It’s fast and easy to use. 

 

From Google’s standpoint…

…blogs should be at least 300 words or more. More the better. Sometimes I write short articles around 300-500 words but many times I write them over 1,000 words. It always depends on the topic. To give you an idea, this blog post that you are reading right here is over 1,400 words.

To promote your business or organization, you may want to post something at least once a week at the beginning of the life of your website. This helps with the SEO of the site but also you gain traction on social media and start building a following.

Sometimes if I have written out an usually long blog of lets say, 3,000 words, I will make it a part 1 and a part 2 that will be published a week or two apart. I may write up and publish Part 1 and then need time to think and write up Part 2 a week or two later. It hard to keep the attention of your reader with super long blog post unless its a how-to article and you are trying to teach people how to do something.

You want to published regularly depending what type of business or organization you are. They say that publishing 2-4 times per week provides the highest results in both traffic and conversions. I do not blog that much because of all the other work I do and blogging can take time in research and writing out the articles but I do understand the importance of blogging and reaching new clients.

To read more information on blogging frequency go here to Content Marketing. or LeadG2.

 

Write in Smaller Chunks

Most of the time good prose should be written in longer paragraphs but not so with blog articles. Go ahead and write your article like you normally would do and then go back and break up the paragraphs into small one or two-sentence bites. 

They are then much easier to read on a mobile device and it gives you a chance to add header tags (H1, H2, H3) which are important for SEO. More on that below.

Things to Know When Writing and Publishing a Blog

What is SEO?

SEO (search engine optimization) how search engines help people find things. When people type in things on a search engine like Chrome, Firefox or Safari that are connected to Google, Bing or Yahoo it will understand what is being asked and then it knows where to find it.

Install a free tool or plugin on your WordPress websites called Yoast SEO that will allow you to add important information for search engines. 

Several things help the search engines find your blog are the focus key phrase, title tag and meta description that are inserted into Yoast and then you add different header tags into the blog itself. 

Yoast is pretty cool because it also keeps track of all these different parts to make sure everything is like it should be for search engines by using different color-coded symbols to let you know where you stand on each element and what needs to be fixed.

Focus Key Phrase 

This is the all-important key phrase. These words contain what your article is all about. You can have only one keyphrase, so you want to be creative here. This should also correspond to the title of the articles.

Title Tag or SEO Title

Your focus key phrase should go in the first part of the tag. Then you have the option of putting different elements after that. I usually put the website name and if there is enough room something else. Remember you should not use more than 68 caricatures, or the title will not display properly in the search. 

Directly below is how I made this SEO title for this blog. 

Things to Know When Publishing a Blog | WordPress | SEO

Slug 

This is the key phrase that will go into the URL. Make these lower case with a hyphen between each word. Yoast will take care of this for you when you tell it what the key phrase is. 

things-to-know-when-publishing-a-blog

And then what it looks like in the URL

https://bestwebsitesolutions/things-to-know-when-publishing-a-blog

Meta Description

This is the area that you can put a short excerpt about what your blog is all about. You will want to put the title at the front and then more info to make people want to read what you have written. You can consider this your advertising for the blog. Remember you can not use more than 140 caricatures, or the description will not display properly in the search.

Directly below is how I made a Meta Description for this blog. 

“Things to Know When Writing and Publishing a Blog” using WordPress. Covering All aspects. Article size, words, photography, SEO, Google Console, eMail and publishing.

 

All together it should look like this from the Yoast plugin tool:

Things to Know When Writing and Publishing a Blog

Things to Know When Writing and Publishing a Blog

 

Photography

Photos are a big deal on a blog. It helps to break up the article and keep people focused.

You need one for the featured image. 

This image will display at the top of your blog and then it will follow your blog wherever you decide to post it on your social media posts, and it will also show up when you automatically send out emails. 

I make this image a little larger than I do the other images that will go in the blog itself because it has to fit across the top of the blog and you want it to come out nice and sharp. I make these 9×5 at 96 dpi

  

Rule of Thumb… 

…on how many photos to use on a blog depends on how many words are in the blog itself. I try to use one image for every 400 words. 

400-word blog I will use just the featured image. Thats the image that goes across the top and install that on the outside of the blog itself on the right hand side.

800-word blog. I will count the featured image along with one extra image to go inside the blog post itself. 

1,200-word blog. I will count the featured image along with two extra images.

I make these photos that will go inside the blog: 7×5″ at 72 dpi. You never want your images to be too large in size and dpi any larger than 72 dpi unless it’s your featured image because large images will slow down your website.

The featured image I make 9×5″ at 96 dpi.

I also have used a free plugin that shrinks down images even further that helps your website pages and blogs open faster called Smush.

You can also find the Yoast and Smush plugins in the plugin section of your WordPress website.

I wrote a blog you may want to read on How to Optimize Images for Faster Website Speed.

 

In Conclusion

This is more or less a compressive list of things to do to make your blog stand out and to be found on search engines. You may find there are other helpful things along the way that will make your blog work more efficiently to add to this list.

Another blog I wrote that may be helpful 8 Benefits Blogging From Your Business Website 

The internet and websites are always evolving and new practices are added all the time. Google is certainly changing how it looks with up-dates to its algorithms and how it crawls websites and blogs for relevant information. 

Keep your eyes open fellow blogger! 

 

Things to Know When Writing and Publishing a Blog

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