5 Reasons Why Email Lists Are Important

5 Reasons Why Email Lists Are Important

5 Reasons Why Email Lists Are Important

Business owners and people that blog many times do not see the reason for building an email list at first until they see how their email list impacts their website traffic. With social media becoming so popular many people think this email lists are old fashioned and ineffective but in reality, it still remains one of the most powerful form of communication.

Email list can produce amazing rewards if used correctly. Direct Marketing Association says email continues to be the number one digital channel for ROI.

What is an email list?

An email list has the names and emails of people that have given you permission to send them promotions and updates from your business. Wikipedia says this about electronic mailing list. 

Emailing lists have advantages over other types of other types of media. People will already be familiar with you and your business and a certain amount of trust has been developed so why not keep up the communication with them into the future? 

5 Reasons Why Email Lists Are Important

1.) People check their emails more often…

…than they do social media much of the time.

Checking their email, a couple times a day is what most people do.

Many people may go a day or two before checking their Social media.

Email Lists Are Important

2.) Emails are personal.

Your email will land right in the user’s box. They are hard to ignore when that happens. They are one-on-one.

3.) The emails can be targeted.

These people will already have an interest in what you do and what you have to offer. Your email will give them highly relevant content and will me much more receptive to your message.

4.) Emails are purposeful.

People will have signed up from your website. This takes a certain amount of work, so they are obviously interested in you and your company. Why let their visit to your website end there?

5.) This email list belongs to you.

You have no control over social media like Facebook, Twitter or even Google and your SEO best efforts can change very fast and go to waste. This email list controlled by you and not dictated by other BIG business that have their own priorities.

Email Marketing vs Social Media

Many social media experts are selling their own services, so they will downplay how important email list are.

But guess what??

Different social media’s do it also BIG time! How many times do you get an email from Facebook, Twitter, LinkedIn and Pinterest keeping you up-to-date?

A lot!

Look at the information that different social media collect when they have you sign up. Why would they do that if it was not very important and figures in their media marketing.

Opt-in Services For Email
Opt-in Services For Email
Using Blog As Newsletter
Using Blog As Newsletter

In reality you should be doing both email marketing as well as social media. Both will drive traffic to your website.

Email list, now what?

So now that you have learned that email lists are important how do you get one set up and what do you do with it?

3 tools you need to build an email list and how to use it.

1.) A website or blog.

Start blogging. Good well written articles that people will want to read is a must. You want to be considered an expert in the field you are writing about. A place where people can go to for advice.

Then set up a …

2.) High-converting opt-in forms.

Opt-in forms are those things that pop up on a website that have people leave their name and email list that would like to receive future newsletter or heads up when you have posted a new blog post.

There are different opt-in software that help you do this such as OptinMonster or HubSpot that work really well.

I use an opt-in form called Bloom. It is made by a company called Elegant Themes who I use to purchase a WordPress premium theme called Divi. It’s part of subscription that I pay for. I really love all the options that it gives me when design the opt-in form itself that will display on the website or blog.

You probably encountered it when you scrolled down this page. So sign up!

Then pick out and set up an…

3.) Email marketing service.

Use a good reliable marketing service like Constant Contact, MailChimp or AWeber that will send out your email from the list you have collected.

I personally like using MailChimp especially in the beginning because you can send out 2,000 emails for free. This will give you the opportunity to see how all this works without spending a lot of money right off the bat.

One of the other things I like about these services is that you can also design a campaign independently from you blog integration email and send out an email from a template that they offer to do that with.

In Conclusion

Email Marketing Service

Setting up and collecting an email list and designing an opt-in form is not that hard.

You will then want to set that email list up to integrate in to an email marketing service which will collect and hold all the emails that your opt-in form has collected.

My Blog Is My Newsletter…

 

You can use your blog as a newsletter and then your email will alert people when you have a new newsletter posted. That is what I have done here with this blog. This newsletter not only goes out in a email but it is in a blog form designed on my website that has all the proper SEO set up so it can reach a much wider audience on the internet.

You can also use your email independently by designing an ad or information email from the email marketing service itself.

They have templates for you to design the email that helps a lot and will make it look very professional.

We help people set up an email opt-in on their website and blog and then hook it up to a email marketing service for people that would rather not do this themselves.

We have written other articles…

…that you might be interested in when it comes to promoting your business in the digital age. Here are three: 1.)  8 Benefits of Blogging from Your Business Website 2.) How to Optimize Images for Faster Website Speed 3.) 9 Signs it’s Time for a New Website. We have written many more so check out our blog archive.

Call or email us on how we can help your business grow through digital marketing, website design or graphic arts. 

We would love to help you grow your business!

Email Lists Are Important

Opt-in Services For Email

Using Blog As Newsletter

Email Marketing Service

Driving Traffic Website Email

7 Reasons Not Letting Your Website Designer Keep You Hostage

7 Reasons Not Letting Your Website Designer Keep You Hostage

7 Reasons Not Letting Your Website Designer

Keep You Hostage

Being held hostage is a good term for what happens to many people when they have had their website designed by many web developers to various degrees. This is a control issue that does not need to happen especially in this day and age. Websites have come a long way when you relied on a website designer to make even simple changes. Most modern websites do not need all that much code anymore, but use a platform that is far simpler to use.

When we design website, we like to be able to turn the site over to the business owner so they can make simple changes themselves. We teach them how to navigate their website from the backend. They can, of course, have us make additions, extra pages, up date SEO and deal with the website maintenance.  

 

7 Reasons Not Letting Your Website Designer Keep You Hostage

 

They Will Not Give You Login and Password Info

1.) Many website designers will not even give the login and passwords to the owner of the website, so you could not get in the backend if you wanted to or not. This website belongs to the owner of the website, not the developer so there is no reason to withhold that critical information.

They may say something like “I am afraid you will break something” or “only a web developer should go in the back end because only he/she knows what is going on”. That may have been true in the “old” days of website design, but not today. We have come a long way baby. It’s time for you to look for a new website developer if he says like that or something similar.

 

Website Control

 

Do Not Buy Your Domain and Hosting from Your Developer

2.) Do not buy your domain name and hosting platform through your website developer. That gives them to much control and makes it very hard to switch developers if not impossible. It also keeps you from changing hosting companies if you wish to do so.

Buy your domain name and host it yourself, using your own name and passwords, then give them that information. Best Website Solutions will help people and businesses to navigate this confusing part by signing them up with their own account with their own name and, passwords through a hosting company. We then put the tools we will need to build the website into this shopping cart and they then pay for what is in the shopping cart, independent of us. We never see credit card information. This is the only way to make sure your website and domain name stays under your control and ownership at all times.

Website Control

Website Platforms Are Very Important

3.) Make sure your website has NOT been designed in a platform that only takes code to build. We only design website in WordPress. 30% of all websites are now designed in the world on this system. It is user friendly on so many levels.

Domain Control

Making Changes Yourself

4.) Can you make simple changes yourself? WordPress is the first thing that simplifies the process, but you also need a great theme that has an “easy to use” page builder. We use only one theme on ALL the WordPress websites we build, because it is easy to customize and has an amazing page builder built in.

We Turn The Website Over to You

5.) When we are done building your website, we add good SEO to it, so it can be found on the internet, we turn it over to you, the owner of the website. We teach you how to use various aspects of the website directly. Also, we give you video’s that we have made and uploaded to YouTube so that you can refer to at any time you need help. Of course, we will always be there for more complex changes and website maintenance if you wish for us to do that. We want to make it easy for you to make changes yourself.

What if Something Happens

6.) What if your website developer dies, goes out of business or many other things that happens in the normal course of life. What if cannot track them down? What then? How do you get control of your website? You want to have this control issue all worked out from the very start if possible or resolve this now before a crisis arises.

Domain Control

Website Owner

Not just About Money

7.) To us it’s not all about money and control. We like to think we build a relationship with individuals or companies when it comes to their website. It’s like a collaboration to help our customers put their best foot forward. We love to help them grow their business and become successful.

In Conclusion

I know this blog article will resonate with many website owners. If this is happening to you, I can help you get this control back. We can talk one on one, so I can have a better idea of what you are facing, or you can email me with any questions you might have.

7 Reasons Not Letting Your Website Designer Keep You Hostage

Website Control

Domain Control. Website Owner

Domain Owner

A Rose Is Still A Rose No Matter How You Photograph It

A Rose Is Still A Rose No Matter How You Photograph It

A Rose Is Still A Rose No Matter How You Photograph It

“O wow! We gotta stop.”

My wife sounded the alarm as we were driving on a very wet and cloudy spring day. We had just passed the rose garden at Mesa Community College. The colors were just bursting out and jumping out onto to the road that made us stare in disbelief as we whizzed by.

“Pull over or we are going to hit someone.” She cried out again.

“We do not have any of our camera gear with us,” I said, as we pulled into the parking lot next to the garden. Waiting for the down pour of rain to stop we planned our next course of action as we viewed this amazing site from the car window.

Rose Photograph
Photography of a Rose
Photography of a Rose
Cell Phone Photography

A Rose Is Still A Rose No Matter How You Photograph It

 

Everything was perfect. Cloudy overcast day with rain is just what the doctor ordered when it comes to photographing flowers. Those days are rare in the deserts of Arizona let me tell you.

My wife and I have been professional photographers for many years, so we know what it takes to capturing great looking images in many different elements.

We decided to have some fun and take our time dodging rain drops and just use our cell phones. We both have been wanting to experiment with the built-in camera on our iPhone’s.

It was cool out and rain drops were on all the roses and best of all we had very diffused lighting because of the cloud cover. The light was very even and gives a delicate feel to whatever you photograph.

Cell Phone Photography
Closeup Photography
Closeup Photography

Cell Phone Photography

No one else was in the garden because of the rain so we had the whole place to ourselves. When it got heavy we would get back in the car and marvel over the images we just took (isn’t digital just grand) and, when the rain let up, out we would go again.

This cat mouse game with the elements lasted for a couple of hours. We did not want to stop and would squeal back and forth to each other at the next colorful rose we each just discovered.

Flower Photography
Flower Photography

I am a photographer at heart but I am also a graphic artist. I love taking images and combining them with text to tell a more complete visual story. These are small packets that infuse a couple of human senses at once.

When we arrived home…

…that late afternoon we were both tired but happy campers. One thing I have always loved about photographing in the elements was that it gave us an excuse to get back outdoors and explore God’s creation.

Capturing a little sliver of time on this planet so we can revisit it over and over again is precious to us both.

Flower Photography

And of course, the most beautiful rose of them all is my wife. She is my life partner, fellow world explorer through our love of photography and most of all, seeker of the truth in God and Jesus.

A Rose Is Still A Rose No Matter How You Photograph It

Photograph Optimize Faster Website Speed. 

Compressing Images Websites. 

 Photograph Compression Websites. Optimizing Images Faster Website.

9 Signs it’s Time for a New Website

9 Signs it’s Time for a New Website

9 Signs it’s Time for a New Website

Your website is more than likely the first place of contact that prospective clients will have with you. It’s your store front. What kind of impression are you giving when they land there for the first time? What kind of message are you trying to convey?

At one time, it was a big deal just having a website but, those days are long gone. Does your website look out of date, with old features that were designed years ago? If you had a real business store front wouldn’t you redesign it and decorate it in a newer more current motif from time to time to attract new customers?

Yes, you have made smaller updates to the content and have even added new photo’s, but how do you know it’s not time for a complete overhaul to your website?

9 Signs it’s Time for a New Website

1.) Your Website Looks Outdated

If your website is 5 years old or more it’s probably showing its age. People notice. Fonts, backgrounds, images and content layout will tell people how old your website is. Modern technology is constantly changing and so are website layouts and designs. Take a look at what your competitors are doing. Take some time and see what new innovations they might be using to be relevant and modern looking. 

2.) It’s Hard to Edit and Update Your Website

If you are calling your website developer to make small changes on your website, then it is definitely time for a website redesign. New content management systems such as WordPress have changed a lot in the last couple of years. You want to be able to make some changes on your own and not have to use code or a website developer. That is all possible now if you have the right platform and theme installed on the website.

3.) Is Your Website Hard to Navigate?

Your website should be easily navigable for your customers. They should be able to quickly and easily find what they came to your website for. Is your website having high a bounce rate? If it is, then it could be because your customers are having a hard time navigating the site.

Time for a New Website?

4.)  Is Your Website Mobile Responsive?

Mobile responsive means your website is mobile friendly. How does the website look on mobile devices such as cell phones and iPads? Over 50% of all online browsing is currently being done on these small devices and the percentage is only going to get larger with more people using them in the coming years. You want your website to look good small.

Time for a New Website?

5.) SSL Certificate is Essential

This has become a big deal with Google now. If your website only shows http// then you do not have an SSL certificate. If it does, it will have a “S” at the end after the “P” as in https//. The “S” stands for security and it means your website is secure.

No SSL certificate and Google will now give a warning for people not to enter your website or tell them that they enter at their own risk. You will also see a green lock and the word “Secure” at the front of the browser address just before the https//. You defiantly want to go green. To learn more about why SSL certificates are essential. 

Why I Need a New Website

Website Redesign

6.) Your Embarrassed to Give Out Your Website Address

This is a big sign you need a new website. That may seem funny at first but, it is really not. You want to be proud of who are and what you do, so what better way than to have a great looking and functional website to show this.

7.) Your Website Is Not Delivering

Is your website delivering leads and traffic like it used to? A new website will definitely get you back in the game. How do you know for sure it’s not delivering? The only way to know for sure is to have some kind of tracking device. We recommend Google Analytics to give you hard data on what is really going on with your website. This will give you some idea on what needs to be changed and where your ongoing upgrades need to be made.

8.) My Website Loads Slow

One sure way that will turn away potential customers is to have a slow loading website. People have no patience anymore and will not hang around for a website to load slowly. A slow loading website gives out the signal that you are no longer relevant and there is something wrong with your business. Optimize everything on your website especially the photographs.

Website Redesign

Why I Need a New Website

9.) Search Engine Rankings

Are your search engine rankings low? Search engine algorithms have changed a lot over the last few years. Search engine optimization (SEO) and focus keywords are still BIG but high-quality content has caught up as far as Google is concerned. This is also why having a blog on your website is so essential. It brings in fresh new quality content to your website on a regular basis. We use a SEO plugin called Yoast on all our wordpress websites that we design. They have a lot great information about SEO and how it helps to drive traffic to your website.

In Conclusion

Give your website a long hard look and run by some of the questions I have brought up and see if you need to make some changes to your digital store front. You are good at what you do so show it by putting your best visual foot forward. You will be glad you did.

If you would like to know more about our Website Design or Graphic Arts business, please give us a call our email us. 

We would love to help grow your business through digital and print media.

We have written other articles…

…that you might be interested in when it comes to promoting your business in the digital age. Here are three: 1.)  5 Reasons Why Email Lists Are Important 2.) How to Optimize Images for Faster Website Speed 3.) 8 Benefits of Blogging From Your Business Website. We have written many more so check out our blog archive.

9 Signs it’s Time for a New Website

Time for a New Website?

Why I Need a New Website

Website Redesign WordPress. My Old Website Needs Help

Text Plus Photo Equals Powerful Visual Story

Text Plus Photo Equals Powerful Visual Story

Text Plus Photo Equals Powerful Visual Story

One of the most satisfying things I do as a graphic artist is design small visual blurbs that combine a photograph or graphics with text. It is like a neat little visual package that can convey a message like nothing else can.

They can be very powerful with its message and does not take much time to get its point across to the viewer. People do not have a lot of patience to read a lot anymore because of how much information we all have to digest on a daily basses.

These little visual blurbs are perfect.

Text Plus Photo Equals Powerful Visual Story
Text Plus Photo Equals Powerful Visual Story
Text Plus Photo Equals Powerful Visual Story

Do not take me wrong. I still love designing websites, newsletters and writing blogs like this one but there is something about these little morsels of graphic design that is on a different independent level.

They are much harder than they look.

Text Plus Photo Equals Powerful Visual Story
Text Plus Photo Equals Powerful Visual Story
Font Plus Image Equals Powerful Visual Story
Font Plus Image Equals Powerful Visual Story

This is a selfe I took of me, my son and grandson. Cell phones do a great job of capturing images for these graphics. I used a filter on the image in Photoshop to blur the photo and give it a different feel to warm it up to match the quote and red text.

Text Plus Photo Equals Powerful Visual Story
Text Plus Photo Equals Powerful Visual Story
Text Plus Photo Equals Powerful Visual Story

Many times I use a photograph that I took sometime in the past. I was a photographer for more than 40 years so had built up a library of images that I can use but more often than not, I use a great image from a photostock agency.

Sometimes, my inspiration will come from a photograph itself and then look for a quote, or I might just save that image until I run across something suitable to match. Other times, I find a great quote or even scripture and then hunt for just the right image.

I love this hunting phase because it takes me on a journey of discovery within my own self.

Social Media Graphics
Social Media Graphics
Graphics For Websites
Graphics For Websites

Social Media Graphics

When it comes to the text, the quote is a big deal but so is the type of font that is being used. Do I use something modern (san serif) or something more gothic or traditional (sarif).

Fonts also tell a story and will either help the story line or make it less effective. This is where my graphic arts schooling has come in handy.

Color combinations are also very important and how they relate to one another. Element placement can also make or break the message.

Graphic Design For Websites
Graphic Design For Websites

A selfe my son took of him and his son so I could use it for this graphic. 

Text Plus Photo Equals Powerful Visual Story
Text Plus Photo Equals Powerful Visual Story

I use a number of different software programs that Adobe makes. For these little blurbs I use both Photoshop and Illustrator.

I use Photoshop to get the image just right and Illustrator to use text and fonts in very creative ways.

Small, compact and full of zip is what these blurbs are and perfect for social media messages.

Illustrator Graphic Design
Illustrator Graphic Design

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Text Plus Photo Equals Powerful Visual Story. Font Plus Image Equals Powerful Visual Story

Best Website.Solutions is a custom Website and Graphic Art design company located in the Phoenix, Arizona area.

602-672-9654

John@BestWebsite.Solutions

Social Media Graphics

Graphic Design For Websites

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