How to Design Website Landing Page in WordPress and Why

How to Design Website Landing Page in WordPress and Why

How to Design Website Landing Pages in WordPress and Why

When it comes to “landing pages” people either do not know what that means or have some vague understanding of what that term landing page means when it comes to websites.

Most people think that by just having a website itself is all that is needed to reach the world with their store front and communicate what they do or offer to the world.

Yes, a website is essential to show off and communicate what you have to offer but you can do so much more with this tool called a website. This landing page tool is basically built in to the website you already have.

If your website has been designed on a WordPress platform it is very easy to make one or a whole series of landing pages to help your business grow in ways only you can think of. The use for landing pages is almost endless but I will give you a few reasons to spark your imagination to get your creative juices rolling.

What is a website landing page?

This page is designed off your website to be a stand-alone website page independent of the parent website itself. It is not a page that will be connected to the menu in the main parent website itself. It will have all the same characteristics of the main website when it comes to color, fonts and image usage so you will want to make it consistent to the parent website, so you do not confuse potential clients or people.

What are landing pages used for? More Internet Reach of course!

It’s a way for taking your website places it could not go to before. When you put a focus key phrase on a particular website page your internet reach for your website becomes very narrow. Landing pages opens up the internet for more creative use by you and your website.

Landing pages are basically a CTA (Call To Action). Just like you may have inside your website with a CTA button taking someone to a specific location a landing page does the same thing only in a larger sense.


Here are Just A Few Landing Page Uses

  • Focus CTA for advertising on other advertising platforms such as Facebook, Twitter, LinkedIn or even Yelp. This CTA will help focus what you are promoting.
  • Selling individual products or product lines. Again, this a CTA but for a narrower range.
  • Special offer. Something that you are promoting that has a start and end date.
  • Email address collection.
  • Reaching more locations such as states and cities.
  • Types of products that are offered.

Once you get the idea or concept of landing pages the whole world will open up on how to promote yourself or business.

One Word Of Caution

Search engines such as Google, Bing and Yahoo do not like duplicate content on website pages unless that page points back to a parent page.

You do this in one of two ways.

The first way is by using a Website Canonical (referring to) from a landing page to the parent page. When it comes to WordPress, I use a plugin called Yoast to do this. Yoast is one of the best WordPress plugins that you can use, and its SEO usage is the only one I have come to rely on all my websites I designs.

The FREE version of this plugin is all I use on many of my websites but I sometime purchase the more advanced version for $89 a year when I have websites that need more of a SEO punch. That version lets me set up 5 Focus Key Phrases instead of just one.

** Remember you can only use one focus key phrase on a website and that phrase should also show up in the URL for that page. Yoast will let you know if you have used that focus key phrase in another location on the whole website. The reason you should only use a focus key phrase on a website is because it confuses search engines and they do not know where to point so they end up not ranking that page at all. We want to make life easy for search engines. 

Not only is Yoast an amazing tool when setting up SEO for a particular page but it has many other features that are very useful. One is the placement of a canonical for a landing page that will point back to the parent page and all its content.

Below are two photographs on how that is done inside of the Yoast plugin.

How to Design Website Landing Pages in WordPress and Why
How to Design Website Landing Pages in WordPress and Why

The second way of having a page point back to the parent page is by…

…design a Landing Page that feeds off the Parent Page.

WordPress makes this easy to do.

You do this by setting up a main parent page first and then make landing pages that point to that particular parent page.

Once your parent page has been published with all its content and SEO, it will then show up in the Page Attributes on the far right of the tool bar. If these landing pages are being made to show up on search engines for different states or cities, then you want to make your Focus Key Phrase more basic like I did here for this wedding photographer.

The parent page SEO was just Wedding Photography. It will show up in the URL as  /wedding-photography/

The Page attribute is (no parent). That is because it is the parent page.

How to Design Website Landing Pages in WordPress and Why
Design Website Landing Pages WordPress

I then went and made a page to be used as a landing page for the city of Phoenix. I use a theme that lets me save whole pages as a template, so I take the parent page I designed and load it up on this landing page.  The focus key phrase would then be Phoenix Wedding Photographer.

  ** Do not publish this page…

…until you have the following steps done or your URL will be wrong.

Put Phoenix Wedding Photographer in the SEO title, meta description and focus key phrase but in the SLUG you will just put the word phoenix in lower case letters. Go over to the right-hand side where the Page Attributes are located and click the down arrow to Wedding Photographer.

Photo of designing SEO with the Yeast tool
Email Lists Are Important

This is how the landing page will know what it will connect to. I then go into the content of the page and where ever you originally had just wedding photography you want it to say Phoenix Wedding Photography including the title. Your title should be the H1 tag.

Remember a page can only have one H1 tag but you can have many H2, H3, H4 or H5 tags as you want to break up the text as in sub-titles. More than one H1 tag also confuses the search engines.

When all that is done you can then publish your landing page.

It will show up in the URL as: /wedding-photography/phoenix/

I will then take this landing page technique and change the city over and over until I have as many cities that I want his website to show up on Google and Bing searches. You can also use it to promote different products or promotions. 

Do not forget to send a sitemap to Google Console and Bing Webmaster Tools so those two search engines will index and crawl your website with the new changes right away instead of when they get around to which in many cases takes weeks.

The website that I used for this demonstration was for a photographer by the name of Jason Tarr of Beyond The Shutter Photography. You can see his whole landing page link right here and look at the landing page itself.  

Go here if you would like Best Website Solutions to Design Website Landing Pages for you.

Go here if you would like to watch a how-to YouTube video on How to Design Website Landing Pages in WordPress and Why directly below. 

How to Design Website Landing Pages in WordPress and Why 

8 Benefits Blogging From Your Business Website

8 Benefits Blogging From Your Business Website

8 Benefits Blogging Your Business Website

When I build a website for someone I usually have to give them an education on how it works and how to maintain it. Nothing elaborate, but small changes they can do themselves. They can hire me to do more complicated maintenance or changes.

I also teach people how to promote their new storefront and gateway to the world by using social media and blogging. People are familiar with social media so it does not take much convincing them the benefits of having a good social media strategy on different platforms such as Facebook, Twitter, Pinterest, Instagram and other popular connections.

Blogging is a different matter altogether.

I think people are intimidated by writing something that many people will read or they just do not think they have time to put different thoughts down on paper or computer screen. Yes, it might seem out of most people’s comfort zone but it’s really not all that hard. Writing for a blog is a bit different than writing that you would do for print. With a little bit of training to understand the nuances of this medium people usually find they are quite good at it.


You do want to host your blog off your own business website and not use a free blogging platform because your business name is connected right in your domain name and URL and reflects directly back to you and your company.

You also want to have your website on its own hosting company so you can have your own domain name for the same reason.

Why you should blog from your business website

For websites, I design I make a blog template that is very easy to use that has all your basic elements built right in that is particular to your website. A blogger can just activate the template and then they can just drop text and photo content that is very easy to do and then publish to their different social media for everyone to view.

I have also written a blog on how to write and publish a blog from SEO, grammar, image, and technical aspects on a WordPress website or blog. Things to Know When Writing and Publishing a Blog. 


8 Benefits Blogging You Business Website


1.) It increases search engine traffic.

Blogging increases organic search visibility and website traffic BIG time. Every time you publish you have more chances to rank for various keywords. Keywords are how Google and other search engines direct people to what they are looking for. Search Engine Optimization (SEO) is a very BIG deal and gives your website more opportunities to be found in our busy and congested internet world.

2.) Puts a face on your business or brand.

It’s a way of personalizing your company that your website pages cannot. It humanizes your business. It gives you an opportunity to share your voice and personality and build trust and to promote you as an expert in your field. You can also sign people up to receive a newsletter when you publish a blog post automatically. That keeps followers in the loop and your company in front of people and remind them again who you are.

Blogging From Your Business Website is a good marketing strategy

3.) Supports your social media

Sharing your presence with your blog on social media will increase traffic to your business website. Something that would be much harder without a blog.

You can also highlight your best blog content over the last few weeks.

4.) Shows that you are an expert in your field

A blog is one the best ways to establish yourself or company as an authority in your industry. You can share industry-related information and insights and builds authority in your field and keeps potential customers with a feeling of trust that you know what you are talking about.

5.) Builds inbound links.

When it comes to SEO, high-quality inbound links is a must. It is very hard to attract authoritative links to your business website. Without a blog and its new infusion of content that is very hard to do. Others will see your content and reference and cite that content in their own blogs. This will give you referral traffic back to your website.

8 Benefits of Blogging From Your Business Website

6.) Increases leads.

The more pages a website has the more leads it will receive. According to Hubspot, businesses with 400-1,000 pages receive 6 times more leads than a website with 50-100. The more you blog the more leads you will receive.

7.) Helps Rank for long tail keywords searches.

Without a blog, you will have a hard time ranking for long tail keyword searches. Long tail keywords are different than specific keywords and its use has been growing in uses for search engines and people look for specific information. A keyword example could be “photography” “photo” or even “portrait photographer” but long tail keywords would be “how do I set my camera to shoot a portrait”

To find out more about long tail keywords go here: Long tail keyword for SEO

8.) Promotes valuable discussions.

Blogging gives a way for you and your business with customers and prospects with a two-way conversation. Learning from what is on the minds of potential customers is very important in business and keeping you in front of the curve.


Blogging From Your Business Website Is A Good Marketing Strategy

* Bonus Tip

9.) Brings freshness to your website.

Google loves to see new content on regular bases and rewards sites that do that. That is what a regularly updated blog does by default. Freshness to a website will bring people back to find new information.

Blogging for the health of your company

In Conclusion

Blogging is the best way for you and your company to separate from your competitors. It gives you a unique opportunity to share your thoughts on your own platform and grow search traffic.

It helps small business to compete with much larger companies and much bigger advertising budgets.

Some of the blogging tips came from a Forbes blog by Jayson DeMers

SEO for Blogs – 10 Tips to Rank Blog Post on Top of Google

We have written other articles…

…that you might be interested in when it comes to promoting your business in the digital age. Here are three:

1.)  5 Reasons Why Email Lists Are Important 

2.) How to Optimize Images for Faster Website Speed 

3.) 9 Signs it’s Time for a New Website

We have written many more so check out our blog archive.

Our business offers many services when it comes digital and print media. How can we help you achieve your business or organization goals? 

Website Services

.  New Website Design

.  Mobile Responsive

Website Redesign

Analytics for Website and Social Media

Website Maintenance

 Advanced SEO (Search engine Optimization)


.  Brochures and Flyers

.  Newsletter for Print and Digital

 Email Lists for Ads and Blogs

 Social Media Setup and Promotion

 Blog Setup and Connection

Analytics for Website and Social Media

8 Benefits Blogging Your Business Website

Why Blog Business Website

Blogging Good Marketing Strategy

Health Your Company Blogging

Blogging New Content Website

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