Things to Know When Writing and Publishing a Blog

Things to Know When Writing and Publishing a Blog

Things to Know When Writing and Publishing a Blog

What I want to cover here on this article is how to write and publish a blog from SEO, grammar, image, and technical aspects on a WordPress website or blog. 

Writing blogs is a bit different than regular writing in the fact that most things are read on a small mobile device so smaller chunks are easier to read.

More on that below.

I install a theme on all my WordPress websites that are known as mobile-responsive which means that all pages and blogs will show up very well and readable on mobile devices like cell phones and iPads as well as larger devices. 

Your articles will go from a horizontal view that you would see on laptops and desktops and the switch to vertical view for smaller cell phones and iPads. 

The theme on the WordPress website should make the transition between the two very well automatically and seamlessly if it is mobile-responsive. If not, you will need another theme.

I use what is known as a premium theme that costs extra instead of a free one because they have worked out the issues with mobile-responsive but supplies you with great page builders and other extras that are worth the investment.

Things to Know When Writing and Publishing a Blog


I recommend typing out your blog on a Word document. It is very easy to just copy and paste right into a WordPress website. Other website platforms may work just as easy.

Make sure your grammar is the best it can be by having a second set of eyes look over what you have written. You want to put your best foot forward and do not want to turn off people with bad grammar. 

Something that I found that is very helpful is by reading out-loud what you have typed out. For some reason, it seems to help pick out mistakes in grammar and sentence structure. 

Use a FREE grammar assistant app called Grammerly. It works great and cleans up my mistakes and gives me many choices in the correction process. It’s fast and easy to use. 


From Google’s standpoint…

…blogs should be at least 300 words or more. More the better. Sometimes I write short articles around 300-500 words but many times I write them over 1,000 words. It always depends on the topic. To give you an idea, this blog post that you are reading right here is over 1,400 words.

To promote your business or organization, you may want to post something at least once a week at the beginning of the life of your website. This helps with the SEO of the site but also you gain traction on social media and start building a following.

Sometimes if I have written out an usually long blog of lets say, 3,000 words, I will make it a part 1 and a part 2 that will be published a week or two apart. I may write up and publish Part 1 and then need time to think and write up Part 2 a week or two later. It hard to keep the attention of your reader with super long blog post unless its a how-to article and you are trying to teach people how to do something.

You want to published regularly depending what type of business or organization you are. They say that publishing 2-4 times per week provides the highest results in both traffic and conversions. I do not blog that much because of all the other work I do and blogging can take time in research and writing out the articles but I do understand the importance of blogging and reaching new clients.

To read more information on blogging frequency go here to Content Marketing. or LeadG2.


Write in Smaller Chunks

Most of the time good prose should be written in longer paragraphs but not so with blog articles. Go ahead and write your article like you normally would do and then go back and break up the paragraphs into small one or two-sentence bites. 

They are then much easier to read on a mobile device and it gives you a chance to add header tags (H1, H2, H3) which are important for SEO. More on that below.

Things to Know When Writing and Publishing a Blog

What is SEO?

SEO (search engine optimization) how search engines help people find things. When people type in things on a search engine like Chrome, Firefox or Safari that are connected to Google, Bing or Yahoo it will understand what is being asked and then it knows where to find it.

Install a free tool or plugin on your WordPress websites called Yoast SEO that will allow you to add important information for search engines. 

Several things help the search engines find your blog are the focus key phrase, title tag and meta description that are inserted into Yoast and then you add different header tags into the blog itself. 

Yoast is pretty cool because it also keeps track of all these different parts to make sure everything is like it should be for search engines by using different color-coded symbols to let you know where you stand on each element and what needs to be fixed.

Focus Key Phrase 

This is the all-important key phrase. These words contain what your article is all about. You can have only one keyphrase, so you want to be creative here. This should also correspond to the title of the articles.

Title Tag or SEO Title

Your focus key phrase should go in the first part of the tag. Then you have the option of putting different elements after that. I usually put the website name and if there is enough room something else. Remember you should not use more than 68 caricatures, or the title will not display properly in the search. 

Directly below is how I made this SEO title for this blog. 

Things to Know When Publishing a Blog | WordPress | SEO


This is the key phrase that will go into the URL. Make these lower case with a hyphen between each word. Yoast will take care of this for you when you tell it what the key phrase is. 


And then what it looks like in the URL


Meta Description

This is the area that you can put a short excerpt about what your blog is all about. You will want to put the title at the front and then more info to make people want to read what you have written. You can consider this your advertising for the blog. Remember you can not use more than 140 caricatures, or the description will not display properly in the search.

Directly below is how I made a Meta Description for this blog. 

“Things to Know When Writing and Publishing a Blog” using WordPress. Covering All aspects. Article size, words, photography, SEO, Google Console, eMail and publishing.


All together it should look like this from the Yoast plugin tool:

Things to Know When Writing and Publishing a Blog

Things to Know When Writing and Publishing a Blog



Photos are a big deal on a blog. It helps to break up the article and keep people focused.

You need one for the featured image. 

This image will display at the top of your blog and then it will follow your blog wherever you decide to post it on your social media posts, and it will also show up when you automatically send out emails. 

I make this image a little larger than I do the other images that will go in the blog itself because it has to fit across the top of the blog and you want it to come out nice and sharp. I make these 9×5 at 96 dpi


Rule of Thumb… 

…on how many photos to use on a blog depends on how many words are in the blog itself. I try to use one image for every 400 words. 

400-word blog I will use just the featured image. Thats the image that goes across the top and install that on the outside of the blog itself on the right hand side.

800-word blog. I will count the featured image along with one extra image to go inside the blog post itself. 

1,200-word blog. I will count the featured image along with two extra images.

I make these photos that will go inside the blog: 7×5″ at 72 dpi. You never want your images to be too large in size and dpi any larger than 72 dpi unless it’s your featured image because large images will slow down your website.

The featured image I make 9×5″ at 96 dpi.

I also have used a free plugin that shrinks down images even further that helps your website pages and blogs open faster called Smush.

You can also find the Yoast and Smush plugins in the plugin section of your WordPress website.

I wrote a blog you may want to read on How to Optimize Images for Faster Website Speed.


In Conclusion

This is more or less a compressive list of things to do to make your blog stand out and to be found on search engines. You may find there are other helpful things along the way that will make your blog work more efficiently to add to this list.

Another blog I wrote that may be helpful 8 Benefits Blogging From Your Business Website 

The internet and websites are always evolving and new practices are added all the time. Google is certainly changing how it looks with up-dates to its algorithms and how it crawls websites and blogs for relevant information. 

Keep your eyes open fellow blogger! 


Things to Know When Writing and Publishing a Blog

How to Optimize Images for Faster Website Speed

How to Optimize Images for Faster Website Speed

How to Optimize Images for Faster Website Speed

There are several things you can do to have your website load faster but having your images optimized or resized correctly should be right at the top.

Big images slow a website down. It does not need all that extra size and is a detriment to the health of your website. It would be best to start right at the beginning of any website design to have a good process in place that you or your web designer will use on every single image you will place on a page or blog but you can go back and replace photographs that are not up par.


I know it means more new work on an existing website but it is well worth it for two HUGE reasons.


1.) People today do not have a lot of patience for slow loading website. You will lose potential visitors and that translates in to losing customers. Go here to learn how loading time affects your bottom line.  According to Kissmetrics 47% of visitors expect a website to load in 2 seconds or less and 40% of visitors will abandon a website that takes over 3 seconds to load.

2.) Search engines such as Google, Yahoo and Bing will rank your website much higher if your website loads faster than other websites in the same business market. It could mean the difference on being on page one or much further down on page 2, 3 or even further on an organic search. Do you want your competition to be listed on the top of page one and you somewhere much further down because your website does not load as fast as theirs does? 

    You can test your website speed by going here to Pingdom Website Speed Test. Images for websites is a different beast all together. You never ever want to go higher than 72ppi. You don’t need to because websites are viewed on internet browsers and it only takes 72ppi to look good. Anything else is a waste and will slow your website down from loading fast. Of course, you want your image resized depend on where that image is going to go on a page or blog.


How To Optimize Images For Faster Website Speed

How to Optimize Images for Faster Website Speed
Photograph Optimize Faster Website Speed
Compressing Images Websites

First of all, I use Photoshop to resize images.

There are other programs you can use to do this. Some are free and here is a list for you to pick from. Best Free Photo Editing Software. Of those on the list I like Pixlr the best because it works a lot like Photoshop.

I have three size images that I make for websites. First off make sure your photographs are either .jpg or .png. Do not use anything else. I use .jpg’s most of the time but use .png’s when I want a transparent background to the image.

1.) Banner images…

That is usually a image across the top of a page. Long and narrow. Horizontal. I try and figure out what the dimensions should be depending on how narrow you want it to show. Typically, the image is 1008px x 290px (14in x 5in). You will need to do some test with this banner image to see which dimensions work the best for what you are trying to show. Again, do not make it more than 72ppi. 

Photograph Compression Websites

The Wedding photographs on this blog are from a photographers website I designed at Beyond The Shutter Photography from the Phoenix, Arizona area.

2.) Featured Images. These images are the ones that follow your pages and blog around on the internet alongside a snip it of what your page or blog is all about. This images also has a duel role on a blog because it is also the image you can have go across the top of the blog if you wish. I sometimes like to get real creative with this image and put 2 or 3 images together to tell a visual story.

I make this photograph a bit bigger than photographs that will go on the page itself because it will be made much bigger across the top of the blog. Featured images should always be horizontal. Featured images are 648px x 360px (9in x 5in) at 72ppi. There is a featured image at the beginning of this blog at the top of this page.

3.) Website images for pages and blogs. I make these no larger than 432px (6in) on the long side. That could be 432px x 288px (6in x 4in) horizontal or 288px x 432 (4in x 6in) vertical. A square would be 432px x 432px (6in x 6in) as long as the long side is no longer than 432px (6in). Even if I am designing a website for a photographer and their website is image heavy or they have a carousel or grid system to show off their work, I do not go past those dimensions and certainty do not make them higher than 72ppi.

Photograph Optimize Faster Website Speed

Two More BIG Steps

1.) When you have your photographs resized then there is one more step that helps to shrink the digital image further. There is a free service that compress these photographs without losing any quality. It’s called Tinyjpg. You can add 20 images at a time in .jpg or .ping and it will optimize or reduce the file size from 30% to 70% further without quality loss.

This is a BIG savings when you upload your images to your website and the bandwidth that you are saving will help your website pages open much faster. Tinyjpg can explain the process much better than I can but all I know is that it works. 

2.) If you have a website that has been designed on WordPress you will want to have a plugin that will optimize your images even further. Here is a list of the 10 best Image Optimization Plugins. I use WP Smush. They have a free version of this tool that works great. You can also find it off your WordPress plugin section. Just install it and follow a short instruction and it will start working right away.

Optimizing Images Faster Website

How to Optimize Images for Faster Website Speed


One Last Tip

Make sure you title each and every one of your images. They are an identifier for search engines. Each photographs have their own SEO that is independent from the website that they are on. With the correct title tag on a photograph that image will show up on a search by Google, Yahoo or Bing.

I typically name the image with my website name first with a hyphen between each word, then what the image is and where it is located on the website and the number represents if there are more than one image on that page.  It may look like this best-website-solutions-dog-barking-blog-1  

I hope these tips and suggestions help your website load up faster. Google also has a free service that will not only tell you how fast the website is loading but also what you can do to fix a certain problems called PageSpeed Insights.  Use this tool and Pingdom to test your website on a regular bases and stay on top of any problems your website might encounter in the future.

I have also written a number of other blog post that you might find interesting when it comes to WordPress websites. 

Things to Know When Writing and Publishing a Blog.

8 Benefits Blogging From Your Business Website

One More Thing

As you know, I spend a ton of time writing articles like this for you. If you could help me out by sharing this on Twitter or Facebook, it would be greatly appreciated. If you have any questions or you felt you are ready to embark on this new online adventure, please contact me by email or phone with any questions. We are here to help your vision come to life. 

How to Optimize Images for Faster Website Speed.

Photograph Optimize Faster Website Speed. 

Compressing Images Websites. 

 Photograph Compression Websites. Optimizing Images Faster Website.

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