9 Signs it’s Time for a New Website

9 Signs it’s Time for a New Website

9 Signs it’s Time for a New Website

Your website is more than likely the first place of contact that prospective clients will have with you. It’s your store front. What kind of impression are you giving when they land there for the first time? What kind of message are you trying to convey?

At one time, it was a big deal just having a website but, those days are long gone. Does your website look out of date, with old features that were designed years ago? If you had a real business store front wouldn’t you redesign it and decorate it in a newer more current motif from time to time to attract new customers?

Yes, you have made smaller updates to the content and have even added new photo’s, but how do you know it’s not time for a complete overhaul to your website?

9 Signs it’s Time for a New Website

1.) Your Website Looks Outdated

If your website is 5 years old or more it’s probably showing its age. People notice. Fonts, backgrounds, images and content layout will tell people how old your website is. Modern technology is constantly changing and so are website layouts and designs. Take a look at what your competitors are doing. Take some time and see what new innovations they might be using to be relevant and modern looking. 

2.) It’s Hard to Edit and Update Your Website

If you are calling your website developer to make small changes on your website, then it is definitely time for a website redesign. New content management systems such as WordPress have changed a lot in the last couple of years. You want to be able to make some changes on your own and not have to use code or a website developer. That is all possible now if you have the right platform and theme installed on the website.

3.) Is Your Website Hard to Navigate?

Your website should be easily navigable for your customers. They should be able to quickly and easily find what they came to your website for. Is your website having high a bounce rate? If it is, then it could be because your customers are having a hard time navigating the site.

Time for a New Website?

4.)  Is Your Website Mobile Responsive?

Mobile responsive means your website is mobile friendly. How does the website look on mobile devices such as cell phones and iPads? Over 50% of all online browsing is currently being done on these small devices and the percentage is only going to get larger with more people using them in the coming years. You want your website to look good small.

Time for a New Website?

5.) SSL Certificate is Essential

This has become a big deal with Google now. If your website only shows http// then you do not have an SSL certificate. If it does, it will have a “S” at the end after the “P” as in https//. The “S” stands for security and it means your website is secure.

No SSL certificate and Google will now give a warning for people not to enter your website or tell them that they enter at their own risk. You will also see a green lock and the word “Secure” at the front of the browser address just before the https//. You defiantly want to go green. To learn more about why SSL certificates are essential. 

Why I Need a New Website

Website Redesign

6.) Your Embarrassed to Give Out Your Website Address

This is a big sign you need a new website. That may seem funny at first but, it is really not. You want to be proud of who are and what you do, so what better way than to have a great looking and functional website to show this.

7.) Your Website Is Not Delivering

Is your website delivering leads and traffic like it used to? A new website will definitely get you back in the game. How do you know for sure it’s not delivering? The only way to know for sure is to have some kind of tracking device. We recommend Google Analytics to give you hard data on what is really going on with your website. This will give you some idea on what needs to be changed and where your ongoing upgrades need to be made.

8.) My Website Loads Slow

One sure way that will turn away potential customers is to have a slow loading website. People have no patience anymore and will not hang around for a website to load slowly. A slow loading website gives out the signal that you are no longer relevant and there is something wrong with your business. Optimize everything on your website especially the photographs.

Website Redesign

Why I Need a New Website

9.) Search Engine Rankings

Are your search engine rankings low? Search engine algorithms have changed a lot over the last few years. Search engine optimization (SEO) and focus keywords are still BIG but high-quality content has caught up as far as Google is concerned. This is also why having a blog on your website is so essential. It brings in fresh new quality content to your website on a regular basis. We use a SEO plugin called Yoast on all our wordpress websites that we design. They have a lot great information about SEO and how it helps to drive traffic to your website.

In Conclusion

Give your website a long hard look and run by some of the questions I have brought up and see if you need to make some changes to your digital store front. You are good at what you do so show it by putting your best visual foot forward. You will be glad you did.

If you would like to know more about our Website Design or Graphic Arts business, please give us a call our email us. 

We would love to help grow your business through digital and print media.

We have written other articles…

…that you might be interested in when it comes to promoting your business in the digital age. Here are three: 1.)  5 Reasons Why Email Lists Are Important 2.) How to Optimize Images for Faster Website Speed 3.) 8 Benefits of Blogging From Your Business Website. We have written many more so check out our blog archive.

9 Signs it’s Time for a New Website

Time for a New Website?

Why I Need a New Website

Website Redesign WordPress. My Old Website Needs Help

SSL Certificate A BIG Deal for Websites?

SSL Certificate A BIG Deal for Websites?

SSL Certificate A BIG Deal for Websites?

Sometimes things come down from up on high and we either ignore it or do not really think it’s a BIG deal or important.

This issue of a SSL Certificate is BIG and getting bigger every day.

SSL certificates were once used to keep information safe on websites that sold goods directly and Google wanted people to enter at their own risk with a warning at front of the menu bar.

That has all changed now.

They are now being used to keep ALL website safe.

SSL Certificate

This 1st image is what a website looks like on Firefox in the browser bar. The green lock signifies that it is safe website. If you look close you can see next to the green lock is the letters https://. If the website does not have a certificate it will be missing the “s” or look like this: http://. The “s” stands for secure.

Secure Sockets Layer

What really is an SSL Certificate?

They are what is known as a Secure Sockets Layer (SSL) certificates, sometimes called digital certificates. They are used to establish an encrypted connection between a browser or user’s computer and a server or website.

The SSL connection protects sensitive data, such as credit card information, exchanged during each visit, which is called a session, from being intercepted from non-authorized parties.

Secure Sockets Layer

This 2nd image is what a website looks like on Google Chrome in the browser bar. Just a bit different but very much the same.

That all makes sense if money is flowing through a website between buy and seller. We want that level of protection which is good thing.

Google is now requiring that ALL website have this level of security when they did not require it in the past.

They began to in-force a certain amount of leverage about this issue at the start of 2018 but now at the start of June they are tightening the screws further.

Not only will there be a warning that the website you are entering does not have protection in the form of a SSL Certificate and that you are entering at your own risk but your website will be ranked much lower in search engines results.

SSL Certificate for Websites

This image is what is called Encoded Certificate Signing Request. You have to have this first to start the ball rolling. You then send it over to the SSL Certificate maker and then they make sure you are the owner of the website by sending you a email that is on the account at the hosting company that your website is hosted by.  

Making Your Website Safe

In the modern age when security has become a major issue this is one way that Google and other search engines are trying to get back some control of security.

SSL Certificates are not cheap and can be purchased in two year increments.

Most hosting companies where your website is hosted sell them or have some kind of deal because you host with them that is built in to the hosting account.

They usually give you the first year Free but after that you will have to pay for it.

Making your website safe

Connecting you’re your SSL Certificate is a bit of a complicated matter.

There is a process to go through to connect the certificate and many hosting companies do this automatically when you buy it from them but for a hefty price.

I do this for all my websites that I design to make sure everything is working the way it should.

Sometimes people hire me to clean up a website or to do monthly website maintenance so I include it in the price to make sure they are safe.    

Services

Secure Sockets Layer. SSL Certificate for Websites

Best Website.Solutions is a custom Website and Graphic Art design company located in the Phoenix, Arizona area.

602-672-9654

John@BestWebsite.Solutions

SSL Certificate A BIG Deal for Websites?. SSL Certificate

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