Great Ideas to Plan Your Videos for YouTube

Great Ideas to Plan Your Videos for YouTube

Great Ideas to Plan Your Videos for YouTube

Guest Blog by Sheri Barbera & YouTube Bootcamp

 

Plan Your YouTube Videos & Start Shooting Today

Follow these simple tips to get comfortable filming videos right now!

 

Video Planning & Design

 

  • Your content:
    What is the goal of each video
    Who is the target audience
    What is their question or concern and how do you solve it with a story (script)
  • Filming your videos:
    Use your cell phone
    Use a microphone for good sound
    Use natural light or whatever lights you have at home/office
    Record your video in small segments
    Use the rule of 3rds
    Share your videos on social media & your website/blog
    Read your Analytics, Learn, Tweak and Repeat!
Optimizing Images Faster Website

Plan Your Video Content

Start with a plan for your YouTube channel.

What is your reason for making videos? Is your goal to make more money in your business? Sell more products or services? Build your Brand recognition or just create a Brand? Acquire new customers and clients? Increase your authority as a teacher, trainer, coach, speaker, crafter, creator, artist, writer, or any type of professional?

Maybe you need to find new volunteers for your non-profit or get more donors? Or spread the message about your business.

When you’re a Business YouTuber, many of the questions above relate to you. And those are all excellent reasons to have a YouTube channel and make videos. Plus, as a YouTuber you always need new subscribers to grow your channel reach. 

And increase your watch time.

What can your videos be about? Maybe you’re going to teach a lesson in each video? Or sell a product or service? When you know the reasons, you’re making videos you can start planning the content. 

When you have a goal and a purpose for creating videos, it’s easier to make them instead of randomly picking some topic for a video and then making that. Plus, when there’s no real focus to your channel, there’s no reason for anyone to show up or subscribe.

This is why you have a plan, a purpose and a benefit for the viewer. Plan your videos to give your audience a reason to show up, watch the entire video, subscribe, like and comment on the video.

Optimizing Images Faster Website

Background

Ok, you know what your channel is about and what your videos will be. Where will you shoot them? Inside? Outside?

It’s important to set up an easy place to film.

When it’s easy, it’s easier to stick to your goal to film videos for your business.

If you set up a place to film consistently, and it’s there for you to film anytime, it’s possible to create a schedule and stick to you.

Keep it simple and do-able and you’ll do it!

Optimizing Images Faster Website

Cell Phone Camera

Everyone has a camera in their pocket, a mobile phone. Manufacturers are making the cameras on cell phones 1080p on both front and back of the phone now, so you can use either side to film yourself.

If you use a selfie stick to hold the phone, you have a more angle and interest options for filming:

Unscrew the top of the selfie stick and mount it on a tripod and voila! Your phone is stable to film hands free

Film yourself looking way up at your phone for a unique perspective

Hold the phone down by your ankle for a dog’s eye view

An app for your phone to make it look more like a DSLR camera is Filmic Pro

Optimizing Images Faster Website

Microphone

The number one thing people click AWAY from a video for – is bad sound.

You always want to have clear, even, moderate sound when you create your videos.

Not crackly, or too soft or too loud. The way to get good sound is to use a microphone.

There are inexpensive mics that plug right into your phone and clip onto your shirt.

Buy the one that words for your mobile phone and always use it when you record.

Optimizing Images Faster Website

Lighting

If you’re filming inside, you can sit by a window or table light and look good.

Natural light at the right times of day looks soft and beautiful and will make your videos more cinematic looking.

Use any lights you have already: desk lamp, floor lamp, overhead lights (recessed) piano lights are good, reading lamps, just light yourself up.

If you want to film outside there are three conditions that are the most effective for lighting:

Outside on a cloudy day
One hour after sunrise
One hour before sunset

Optimizing Images Faster Website

Short Video Clips

To create manageable files and keep your viewers interested and watching, make short clips.

It’s easier to re-shoot something you aren’t 100% happy with if it’s only a few minutes.

Plus, downloading and editing is faster with short clips.

So, try to keep your videos to 3-5 minutes or less.

Optimizing Images Faster Website

Frame and Compose

Simple ways to make your videos look better to the eye (when they’re being watched) is to remember to use these three tips:

Divide your video ‘frame’ into thirds and place you or whatever you’re filming within the third or at the intersecting point of a third (see the red dots)

If a person is in the shot don’t have too much space above their head. But don’t cut off the top of their head either!

If you’re doing a close up and you need to cut off part of the head to fill the frame, only cut off the TOP of the head, not the chin.

Great Ideas to Plan Your Videos for YouTube

Optimizing Images Faster Website

Digital Marketing

YouTube makes it easy to market your videos using the ‘share’ button right underneath your posted video.

Right from the video you can copy the ’embed code’ and put the video right on your website or in a blog post.

There are also options to share to Facebook, Twitter, Pinterest, Mix, Blogger, Reddit, Tumblr, LinkedIn, a few others and even email.

The best time to share your videos is right after you post it.

Then share it again a day later. And possibly the next week.

Video content is always there once you post it, but if no one knows it’s there, how can they watch it?

Give them multiple ways to find your videos by sharing your content.

Optimizing Images Faster Website

Google Analytics

Now that you’re filming, editing and posting videos, the next step is to go to YouTube Studio, the back end of your channel, and look at your analytics to learn:

1.) Where your viewers are coming from.

2.) Who your viewers really are (age, gender, etc.).

3.) Which videos they’re watching.

4.) Where in the video they stop watching.

5.) When they’re watching and what they’re watching on.

YouTube provides you with a wealth of free information to help you figure out how to make better videos. Go through your analytics and learn where to share them more frequently, how to make them better and why people are clicking away.

Optimizing Images Faster Website

Practice  

YouTube wants you to succeed.

This is why the platform is free and so are the tools to improve your videos.

When you study your analytics and learn where and when viewers stop watching, you can improve the next videos.

It could be your sound, picture quality, content, noise interference, pacing in your video…there are many reasons why viewers click away from a video.

You want to know why so that you can keep them watching to the end, and then wanting more.

Learn from your analytics, tweak the next videos, film, edit, post and then read your analytics to see how much you’ve improved.

 

Great Ideas to Plan Your Videos for YouTube

Optimizing Images Faster Website

This was a guest blog by Sheri Barbera. She runs YouTube Bootcamp with her husband Sal.

We have written many articles on Website, Graphic Design and Digital Marketing that you might be interested in our Best Website Solutions Blogs. 

 

Great Ideas to Plan Your Videos for YouTube

WordPress Plugins: The Good The Bad and The Ugly

WordPress Plugins: The Good The Bad and The Ugly

WordPress Plugins: The Good The Bad and The Ugly

I feel like I should have the music from the movie Clint Eastwood stared in called “The Good, The Bad and The Ugly” playing in the background as you read this blog article.

One of the added features of designing websites on WordPress are something called plugins. Plugins add features to a website without having to write code. I am a photographer and graphic designer at heart, but I also build custom WordPress websites. The last thing I want to do was build a website from scratch with code. I learned to do that in a few classes when I when back to school to study for my graphic arts degree. It was interesting, and I learned to navigate around the back end of a website, but it was not something I wanted to with the rest of my life.

I discovered WordPress about 10 years ago and my digital universe changed. WordPress is an open platform where around 25% of all business websites are designed on today. I load up a premium theme that has a page builder installed and much my work is drop and drag so my world as a graphic designer becomes much more visually creative.

Understanding WordPress Plugins

WordPress Plugins: The Good The Bad and The Ugly

 

Plugins allow me to bring new added functions that do not come with WordPress right out of the box. These plugins will give a website security, SEO, image and page compression, website data tracking devices and so much more. Some plugins you install and activate, and they do what they were designed to do and other plugins you have to set up for them to function correctly.

Think of Plugins as little blocks of pre built code that will allow you to ad more custom code that is unique to your website. 

Since WordPress is an open source platform there are thousands of code programmers and millions of users involved. There are thousands of themes to choose from that are free but many have a premium price. The same hold true with plugins. Over the years I have learned which plugins are the ones to be trusted and many which are not. This is where The Good The Bad and The Ugly come into play.

Good plugins…

…far out way the bad and the ugly plugins. You just have to be careful of the ones you use. You can also have to many good plugins because the more plugins you have the slower the website runs. Websites can get bloated with to much code which in turn can slow them down from loading on a browser. You will want to make sure that the good plugins that are installed are serving a useful purpose. Deactivate and then delete those that are not being used so this will not happen. When it comes to a website, the less baggage the better. 

Bad plugins…

… can slow down a website, not work as intended or have a conflict with other plugins that will shut down parts of your website. This happens many times when the website does updates to the theme or plugins. I have even had a conflict so bad that I could not log into the back-end of my website to make any changes. I would then have to resort to connecting to the back-end of my hosting provider and work in the cPanel and disconnect all the plugins until my website opened up again and then turn each plugin back on one at a time to find out which plugin is causing the trouble.

What do WordPress Plugins Do?

Added Functions with WordPress Plugins

 

Ugly plugins…

… can cause security breaches to your website and allow the site to be hacked which will cause major headaches to fix. In the website maintenance part of our business these are issues we keep an eye on and fix when the need arises.

Plugin conflicts happen many times when the WordPress platform, themes and plugins are updated. They worked great when they are first installed but when the update occurred something broke or some code was missing. Remember, websites are nothing but a mass of code so it does not take much to cause a problem. Sometimes plugins do not play well together and that is where the conflict comes in. You see this all the time in other technologies when we update our computer programs, cell phones or other software.That is what software patches are all about. It can drive you crazy, but it is just part of the technical world we live in.

To learn more…

…about WordPress Plugins, go right to the source right here at WordPress Codex.

If you have any questions on WordPress plugins or anything else related to websites or the internet, please drop me a email with your questions.

If this blog article has been helpful to your understanding of website design, please sign up to the right to receive a email every time we post a new article. 

WordPress Plugins: The Good The Bad and The Ugly

Understanding WordPress Plugins. What do WordPress Plugins Do?

Conflicts with WordPress Plugins

Added Functions with WordPress Plugins

7 Reasons Not Letting Your Website Designer Keep You Hostage

7 Reasons Not Letting Your Website Designer Keep You Hostage

7 Reasons Not Letting Your Website Designer

Keep You Hostage

Being held hostage is a good term for what happens to many people when they have had their website designed by many web developers to various degrees. This is a control issue that does not need to happen especially in this day and age. Websites have come a long way when you relied on a website designer to make even simple changes. Most modern websites do not need all that much code anymore, but use a platform that is far simpler to use.

When we design website, we like to be able to turn the site over to the business owner so they can make simple changes themselves. We teach them how to navigate their website from the backend. They can, of course, have us make additions, extra pages, up date SEO and deal with the website maintenance.  

 

7 Reasons Not Letting Your Website Designer Keep You Hostage

 

They Will Not Give You Login and Password Info

1.) Many website designers will not even give the login and passwords to the owner of the website, so you could not get in the backend if you wanted to or not. This website belongs to the owner of the website, not the developer so there is no reason to withhold that critical information.

They may say something like “I am afraid you will break something” or “only a web developer should go in the back end because only he/she knows what is going on”. That may have been true in the “old” days of website design, but not today. We have come a long way baby. It’s time for you to look for a new website developer if he says like that or something similar.

 

Website Control

 

Do Not Buy Your Domain and Hosting from Your Developer

2.) Do not buy your domain name and hosting platform through your website developer. That gives them to much control and makes it very hard to switch developers if not impossible. It also keeps you from changing hosting companies if you wish to do so.

Buy your domain name and host it yourself, using your own name and passwords, then give them that information. Best Website Solutions will help people and businesses to navigate this confusing part by signing them up with their own account with their own name and, passwords through a hosting company. We then put the tools we will need to build the website into this shopping cart and they then pay for what is in the shopping cart, independent of us. We never see credit card information. This is the only way to make sure your website and domain name stays under your control and ownership at all times.

Website Control

Website Platforms Are Very Important

3.) Make sure your website has NOT been designed in a platform that only takes code to build. We only design website in WordPress. 30% of all websites are now designed in the world on this system. It is user friendly on so many levels.

Domain Control

Making Changes Yourself

4.) Can you make simple changes yourself? WordPress is the first thing that simplifies the process, but you also need a great theme that has an “easy to use” page builder. We use only one theme on ALL the WordPress websites we build, because it is easy to customize and has an amazing page builder built in.

We Turn The Website Over to You

5.) When we are done building your website, we add good SEO to it, so it can be found on the internet, we turn it over to you, the owner of the website. We teach you how to use various aspects of the website directly. Also, we give you video’s that we have made and uploaded to YouTube so that you can refer to at any time you need help. Of course, we will always be there for more complex changes and website maintenance if you wish for us to do that. We want to make it easy for you to make changes yourself.

What if Something Happens

6.) What if your website developer dies, goes out of business or many other things that happens in the normal course of life. What if cannot track them down? What then? How do you get control of your website? You want to have this control issue all worked out from the very start if possible or resolve this now before a crisis arises.

Domain Control

Website Owner

Not just About Money

7.) To us it’s not all about money and control. We like to think we build a relationship with individuals or companies when it comes to their website. It’s like a collaboration to help our customers put their best foot forward. We love to help them grow their business and become successful.

In Conclusion

I know this blog article will resonate with many website owners. If this is happening to you, I can help you get this control back. We can talk one on one, so I can have a better idea of what you are facing, or you can email me with any questions you might have.

7 Reasons Not Letting Your Website Designer Keep You Hostage

Website Control

Domain Control. Website Owner

Domain Owner

SSL Certificate A BIG Deal for Websites?

SSL Certificate A BIG Deal for Websites?

SSL Certificate A BIG Deal for Websites?

Sometimes things come down from up on high and we either ignore it or do not really think it’s a BIG deal or important.

This issue of a SSL Certificate is BIG and getting bigger every day.

SSL certificates were once used to keep information safe on websites that sold goods directly and Google wanted people to enter at their own risk with a warning at front of the menu bar.

That has all changed now.

They are now being used to keep ALL website safe.

SSL Certificate

This 1st image is what a website looks like on Firefox in the browser bar. The green lock signifies that it is safe website. If you look close you can see next to the green lock is the letters https://. If the website does not have a certificate it will be missing the “s” or look like this: http://. The “s” stands for secure.

Secure Sockets Layer

What really is an SSL Certificate?

They are what is known as a Secure Sockets Layer (SSL) certificates, sometimes called digital certificates. They are used to establish an encrypted connection between a browser or user’s computer and a server or website.

The SSL connection protects sensitive data, such as credit card information, exchanged during each visit, which is called a session, from being intercepted from non-authorized parties.

Secure Sockets Layer

This 2nd image is what a website looks like on Google Chrome in the browser bar. Just a bit different but very much the same.

That all makes sense if money is flowing through a website between buy and seller. We want that level of protection which is good thing.

Google is now requiring that ALL website have this level of security when they did not require it in the past.

They began to in-force a certain amount of leverage about this issue at the start of 2018 but now at the start of June they are tightening the screws further.

Not only will there be a warning that the website you are entering does not have protection in the form of a SSL Certificate and that you are entering at your own risk but your website will be ranked much lower in search engines results.

SSL Certificate for Websites

This image is what is called Encoded Certificate Signing Request. You have to have this first to start the ball rolling. You then send it over to the SSL Certificate maker and then they make sure you are the owner of the website by sending you a email that is on the account at the hosting company that your website is hosted by.  

Making Your Website Safe

In the modern age when security has become a major issue this is one way that Google and other search engines are trying to get back some control of security.

SSL Certificates are not cheap and can be purchased in two year increments.

Most hosting companies where your website is hosted sell them or have some kind of deal because you host with them that is built in to the hosting account.

They usually give you the first year Free but after that you will have to pay for it.

Making your website safe

Connecting you’re your SSL Certificate is a bit of a complicated matter.

There is a process to go through to connect the certificate and many hosting companies do this automatically when you buy it from them but for a hefty price.

I do this for all my websites that I design to make sure everything is working the way it should.

Sometimes people hire me to clean up a website or to do monthly website maintenance so I include it in the price to make sure they are safe.    

Services

Secure Sockets Layer. SSL Certificate for Websites

Best Website.Solutions is a custom Website and Graphic Art design company located in the Phoenix, Arizona area.

602-672-9654

John@BestWebsite.Solutions

SSL Certificate A BIG Deal for Websites?. SSL Certificate

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