Great Ideas to Plan Your Videos for YouTube

by John Tarr | Sep 28, 2020 | YouTube, Social Media | 0 comments

Great Ideas to Plan Your Videos for YouTube

Guest Blog by Sheri Barbera & YouTube Bootcamp

Plan Your YouTube Videos & Start Shooting Today

Follow these simple tips to get comfortable filming videos right now!

Video Planning & Design

Your content:
What is the goal of each video
Who is the target audience
What is their question or concern and how do you solve it with a story (script)
Filming your videos:
Use your cell phone
Use a microphone for good sound
Use natural light or whatever lights you have at home/office
Record your video in small segments
Use the rule of 3rds
Share your videos on social media & your website/blog
Read your Analytics, Learn, Tweak and Repeat!

Plan Your Video Content

Start with a plan for your YouTube channel.

What is your reason for making videos? Is your goal to make more money in your business? Sell more products or services? Build your Brand recognition or just create a Brand? Acquire new customers and clients? Increase your authority as a teacher, trainer, coach, speaker, crafter, creator, artist, writer, or any type of professional?

Maybe you need to find new volunteers for your non-profit or get more donors? Or spread the message about your business.

When you’re a Business YouTuber, many of the questions above relate to you. And those are all excellent reasons to have a YouTube channel and make videos. Plus, as a YouTuber you always need new subscribers to grow your channel reach.

And increase your watch time.

What can your videos be about? Maybe you’re going to teach a lesson in each video? Or sell a product or service? When you know the reasons, you’re making videos you can start planning the content.

When you have a goal and a purpose for creating videos, it’s easier to make them instead of randomly picking some topic for a video and then making that. Plus, when there’s no real focus to your channel, there’s no reason for anyone to show up or subscribe.

This is why you have a plan, a purpose and a benefit for the viewer. Plan your videos to give your audience a reason to show up, watch the entire video, subscribe, like and comment on the video.

Background

Ok, you know what your channel is about and what your videos will be. Where will you shoot them? Inside? Outside?

It’s important to set up an easy place to film.

When it’s easy, it’s easier to stick to your goal to film videos for your business.

If you set up a place to film consistently, and it’s there for you to film anytime, it’s possible to create a schedule and stick to you.

Keep it simple and do-able and you’ll do it!

Cell Phone Camera

Everyone has a camera in their pocket, a mobile phone. Manufacturers are making the cameras on cell phones 1080p on both front and back of the phone now, so you can use either side to film yourself.

If you use a selfie stick to hold the phone, you have a more angle and interest options for filming:

Unscrew the top of the selfie stick and mount it on a tripod and voila! Your phone is stable to film hands free

Film yourself looking way up at your phone for a unique perspective

Hold the phone down by your ankle for a dog’s eye view

An app for your phone to make it look more like a DSLR camera is Filmic Pro

Microphone

The number one thing people click AWAY from a video for – is bad sound.

You always want to have clear, even, moderate sound when you create your videos.

Not crackly, or too soft or too loud. The way to get good sound is to use a microphone.

There are inexpensive mics that plug right into your phone and clip onto your shirt.

Buy the one that words for your mobile phone and always use it when you record.

Lighting

If you’re filming inside, you can sit by a window or table light and look good.

Natural light at the right times of day looks soft and beautiful and will make your videos more cinematic looking.

Use any lights you have already: desk lamp, floor lamp, overhead lights (recessed) piano lights are good, reading lamps, just light yourself up.

If you want to film outside there are three conditions that are the most effective for lighting:

Outside on a cloudy day
One hour after sunrise
One hour before sunset

Short Video Clips

To create manageable files and keep your viewers interested and watching, make short clips.

It’s easier to re-shoot something you aren’t 100% happy with if it’s only a few minutes.

Plus, downloading and editing is faster with short clips.

So, try to keep your videos to 3-5 minutes or less.

Frame and Compose

Simple ways to make your videos look better to the eye (when they’re being watched) is to remember to use these three tips:

Divide your video ‘frame’ into thirds and place you or whatever you’re filming within the third or at the intersecting point of a third (see the red dots)

If a person is in the shot don’t have too much space above their head. But don’t cut off the top of their head either!

If you’re doing a close up and you need to cut off part of the head to fill the frame, only cut off the TOP of the head, not the chin.

Great Ideas to Plan Your Videos for YouTube

Digital Marketing

YouTube makes it easy to market your videos using the ‘share’ button right underneath your posted video.

Right from the video you can copy the ’embed code’ and put the video right on your website or in a blog post.

There are also options to share to Facebook, Twitter, Pinterest, Mix, Blogger, Reddit, Tumblr, LinkedIn, a few others and even email.

The best time to share your videos is right after you post it.

Then share it again a day later. And possibly the next week.

Video content is always there once you post it, but if no one knows it’s there, how can they watch it?

Give them multiple ways to find your videos by sharing your content.

Google Analytics

Now that you’re filming, editing and posting videos, the next step is to go to YouTube Studio, the back end of your channel, and look at your analytics to learn:

1.) Where your viewers are coming from.

2.) Who your viewers really are (age, gender, etc.).

3.) Which videos they’re watching.

4.) Where in the video they stop watching.

5.) When they’re watching and what they’re watching on.

YouTube provides you with a wealth of free information to help you figure out how to make better videos. Go through your analytics and learn where to share them more frequently, how to make them better and why people are clicking away.

Practice

YouTube wants you to succeed.

This is why the platform is free and so are the tools to improve your videos.

When you study your analytics and learn where and when viewers stop watching, you can improve the next videos.

It could be your sound, picture quality, content, noise interference, pacing in your video…there are many reasons why viewers click away from a video.

You want to know why so that you can keep them watching to the end, and then wanting more.

Learn from your analytics, tweak the next videos, film, edit, post and then read your analytics to see how much you’ve improved.

Great Ideas to Plan Your Videos for YouTube

This was a guest blog by Sheri Barbera. She runs YouTube Bootcamp with her husband Sal.

We have written many articles on Website, Graphic Design and Digital Marketing that you might be interested in our Best Website Solutions Blogs.

Great Ideas to Plan Your Videos for YouTube

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Does Social Media Drive Traffic to Your Website?

by John Tarr | Sep 10, 2020 | Social Media, Digital Marketing | 2 comments

Does Social Media Drive Traffic to Your Website?

When you talk about Digital Marketing one of the things comes to mind right off the bat is social media even though it is a broad field, including attracting customers via email, content marketing, search platforms as well as social media.

Facebook, Twitter, LinkedIn, Pinterest, Instagram and others are what are considered the larger term of social media. This is what we will concentrate on this blog.

Like I say on our Social Media page…

“Your website is your store front to the world and your blog is the hub of how you communicate to that world.”

“Social media is the Electronic Word of Mouth that helps you connect to that world. All three have a very important part to play to promote You, Your Business, Church or Non-profit Organization.”

Look at social media as your word-of-mouth.

Your social networking will allow you to interact with others and build relationships and help people become familiar with products you and your business has to offer.

Many people confuse social media as being just that… social or a place to connect for family and friends but when it comes to business it becomes something entirely different.

Setting up different social media accounts should be strictly business oriented using the name of your business.

Each one of these platforms are set up differently and so is the way you attract or find potential customers to like your pages or boards.

Which one is best for you?

That depends on many factors that you will have to analyze for yourself and your Brand.

All social media’s attract different types of people and it may take time to figure out which ones are best for you and your business.

Go here for 7 top social media sites and how they will work for you.

After analyzing the recommendations that that article had listed a word of warning. Do not set them all up at once.

Pick one out that best fits your business at first.

Connect to it and then build a following.

Building that following and add posts as you go along.

Give it two weeks until you feel comfortable and make sure you interact from time to time.

After a period of time select a second and a third social media going through the same procedure.

On your website make sure you have installed social media icons that will connect from your website to that social media.

Does Social Media Drive Traffic to Your Website?

Be sure to blog on your website.

Blogging is important for a number of reasons.

1.) It gives you a chance to establish credibility with potential customers. You can go into more detail on the services you offer.

2.) Blogs should have good titles and SEO. If it is done correctly that blog will reach just as much as your website pages on Google, Bing and Yahoo search engines.

3.) You can share your blog on your social media. Be sure to have a strong featured image on the blog because that photo will follow your blog everywhere on social media.

I wrote an article on Things to Know When Writing and Publishing a Blog that may help you.

Do not forget about hash tags ###

Hash tags start with the pound symbol or #

Hash tags allow your posts and blogs to get more traction and get In front of people that are looking for your service.

They are a great marketing tool if done right and only takes a minute to add to a post.

To learn more about this tool go here to Hashtag Marking Tactics and a hash tag maker for your business at Best Hash Tag

In Conclusion

Chances are you found this article from a blog on the internet and maybe one of our social media platforms.

We practice what we preach and blog as much as possible because we know how much traction it will get when we add that blog to social media.

Posting independently from the blog is also something we do on a regular basis on to Facebook, Twitter, LinkedIn, Pinterest, Instagram.

Among other services we provide is Graphic Design and so we design images with quotes or sayings to be used on social media to promote all kinds of things and reach many different people.

Check out this short video below on Digital Marketing and how does it work?

Does Social Media Drive Traffic to Your Website?

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602-672-9654

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Phoenix YouTube Bootcamp 2019

by John Tarr | Jan 22, 2019 | YouTube, Social Media | 0 comments

Phoenix YouTube Bootcamp 2019

Idesign websites for individual people, organizations and companies. One of the things I tell people is you can have the best-looking website on the internet but if you are not attracting new people to it then what’s the point. The whole idea is to bring in new prospective clients or viewers.

How do you do this? Two main ways. Digital marketing and SEO. This article is how to use digital marketing in the form of one particular social media called YouTube. Facebook, Twitter, Instagram, Pinterest and YouTube are all different types and each one of those social media platforms have their own unique way of attracting new followers.

I try to guide people on what social media might be best for their business and I try not to limit their options because each one has their own following. Many times, I recommend that they try three or four different ones.

YouTube is in a class by itself and one social media that I wanted to know more about… only it’s not really a social media in the traditional sense. It is really a search engine that lets people use videos to help promote their businesses or idea’s.

I have a friend by the name of Sheri that teaches people how to use this amazing platform and she invited me and about 100 people to spend a Saturday in January with her at something called a YouTube Bootcamp.

Sheri Barbera giving a training session at the YouTube Bootcamp on January 2019 in Scottsdale, Arizona.

What is so great about YouTube and how can it help me promote what I do?

A few things that videos do on YouTube

* Videos Build Trust

* Videos Build Authority

* Videos Build Confidence

* Videos Build An Audience

* Sell Products – Services

* Train – Teach – Educate

* Create Community

Phoenix YouTube Bootcamp 2019

Sheri not only taught us how to set up your own YouTube channel but how to upload your own video’s and how to promote them right inside of your very own channel.

We found out that YouTube is owned by Google so all the SEO (search engine optimization) that you use on Goggle you will use on YouTube so your videos can be found on line.

These are dimensions for the banner and Profile Photo.

These are resources that will help you build your YouTube channel and videos.

Sheri hosts a YouTube meetup…

…in the Phoenix area in the town of Scottsdale once a week on Tuesday nights at 6:00 until 7:30pm at the Scottsdale library.

You have a chance to learn new and different things on how to use YouTube but also you will get to mingle with other YouTube users that are learning this media as well. She also has new guest speakers giving their in site and perspectives from time to time.

Sheri also gives one-on-one training to get results on YouTube.

Go here to find out more about Sheri Barbera. While you are there sign up for her newsletter.

To join the Free Meetup and to learn more about YouTube on a weekly basis go here YouTube Weekly Meetup.

If you have enjoyed this blog and have found information on it that you can use, I have more blogs I have written about website design and digital marketing that you may also find helpful. You can find a list in my blog but here are a couple. 5 Reasons Why Email Lists Are Important and 8 Benefits of Blogging From Your Business Website

We design websites as well as setup and teach people how to use social media and digital marketing. If you need help, let us know. I would love to talk to you about your business.

Email Us

602-672-9654

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