Things to Know When Writing and Publishing a Blog

Things to Know When Writing and Publishing a Blog

Things to Know When Writing and Publishing a Blog

What I want to cover here on this article is how to write and publish a blog from SEO, grammar, image, and technical aspects on a WordPress website or blog. 

Writing blogs is a bit different than regular writing in the fact that most things are read on a small mobile device so smaller chunks are easier to read.

More on that below.

I install a theme on all my WordPress websites that are known as mobile-responsive which means that all pages and blogs will show up very well and readable on mobile devices like cell phones and iPads as well as larger devices. 

Your articles will go from a horizontal view that you would see on laptops and desktops and the switch to vertical view for smaller cell phones and iPads. 

The theme on the WordPress website should make the transition between the two very well automatically and seamlessly if it is mobile-responsive. If not, you will need another theme.

I use what is known as a premium theme that costs extra instead of a free one because they have worked out the issues with mobile-responsive but supplies you with great page builders and other extras that are worth the investment.

Things to Know When Writing and Publishing a Blog

Writing

I recommend typing out your blog on a Word document. It is very easy to just copy and paste right into a WordPress website. Other website platforms may work just as easy.

Make sure your grammar is the best it can be by having a second set of eyes look over what you have written. You want to put your best foot forward and do not want to turn off people with bad grammar. 

Something that I found that is very helpful is by reading out-loud what you have typed out. For some reason, it seems to help pick out mistakes in grammar and sentence structure. 

Use a FREE grammar assistant app called Grammerly. It works great and cleans up my mistakes and gives me many choices in the correction process. It’s fast and easy to use. 

 

From Google’s standpoint…

…blogs should be at least 300 words or more. More the better. Sometimes I write short articles around 300-500 words but many times I write them over 1,000 words. It always depends on the topic. To give you an idea, this blog post that you are reading right here is over 1,400 words.

To promote your business or organization, you may want to post something at least once a week at the beginning of the life of your website. This helps with the SEO of the site but also you gain traction on social media and start building a following.

Sometimes if I have written out an usually long blog of lets say, 3,000 words, I will make it a part 1 and a part 2 that will be published a week or two apart. I may write up and publish Part 1 and then need time to think and write up Part 2 a week or two later. It hard to keep the attention of your reader with super long blog post unless its a how-to article and you are trying to teach people how to do something.

You want to published regularly depending what type of business or organization you are. They say that publishing 2-4 times per week provides the highest results in both traffic and conversions. I do not blog that much because of all the other work I do and blogging can take time in research and writing out the articles but I do understand the importance of blogging and reaching new clients.

To read more information on blogging frequency go here to Content Marketing. or LeadG2.

 

Write in Smaller Chunks

Most of the time good prose should be written in longer paragraphs but not so with blog articles. Go ahead and write your article like you normally would do and then go back and break up the paragraphs into small one or two-sentence bites. 

They are then much easier to read on a mobile device and it gives you a chance to add header tags (H1, H2, H3) which are important for SEO. More on that below.

Things to Know When Writing and Publishing a Blog

What is SEO?

SEO (search engine optimization) how search engines help people find things. When people type in things on a search engine like Chrome, Firefox or Safari that are connected to Google, Bing or Yahoo it will understand what is being asked and then it knows where to find it.

Install a free tool or plugin on your WordPress websites called Yoast SEO that will allow you to add important information for search engines. 

Several things help the search engines find your blog are the focus key phrase, title tag and meta description that are inserted into Yoast and then you add different header tags into the blog itself. 

Yoast is pretty cool because it also keeps track of all these different parts to make sure everything is like it should be for search engines by using different color-coded symbols to let you know where you stand on each element and what needs to be fixed.

Focus Key Phrase 

This is the all-important key phrase. These words contain what your article is all about. You can have only one keyphrase, so you want to be creative here. This should also correspond to the title of the articles.

Title Tag or SEO Title

Your focus key phrase should go in the first part of the tag. Then you have the option of putting different elements after that. I usually put the website name and if there is enough room something else. Remember you should not use more than 68 caricatures, or the title will not display properly in the search. 

Directly below is how I made this SEO title for this blog. 

Things to Know When Publishing a Blog | WordPress | SEO

Slug 

This is the key phrase that will go into the URL. Make these lower case with a hyphen between each word. Yoast will take care of this for you when you tell it what the key phrase is. 

things-to-know-when-publishing-a-blog

And then what it looks like in the URL

https://bestwebsitesolutions/things-to-know-when-publishing-a-blog

Meta Description

This is the area that you can put a short excerpt about what your blog is all about. You will want to put the title at the front and then more info to make people want to read what you have written. You can consider this your advertising for the blog. Remember you can not use more than 140 caricatures, or the description will not display properly in the search.

Directly below is how I made a Meta Description for this blog. 

“Things to Know When Writing and Publishing a Blog” using WordPress. Covering All aspects. Article size, words, photography, SEO, Google Console, eMail and publishing.

 

All together it should look like this from the Yoast plugin tool:

Things to Know When Writing and Publishing a Blog

Things to Know When Writing and Publishing a Blog

 

Photography

Photos are a big deal on a blog. It helps to break up the article and keep people focused.

You need one for the featured image. 

This image will display at the top of your blog and then it will follow your blog wherever you decide to post it on your social media posts, and it will also show up when you automatically send out emails. 

I make this image a little larger than I do the other images that will go in the blog itself because it has to fit across the top of the blog and you want it to come out nice and sharp. I make these 9×5 at 96 dpi

  

Rule of Thumb… 

…on how many photos to use on a blog depends on how many words are in the blog itself. I try to use one image for every 400 words. 

400-word blog I will use just the featured image. Thats the image that goes across the top and install that on the outside of the blog itself on the right hand side.

800-word blog. I will count the featured image along with one extra image to go inside the blog post itself. 

1,200-word blog. I will count the featured image along with two extra images.

I make these photos that will go inside the blog: 7×5″ at 72 dpi. You never want your images to be too large in size and dpi any larger than 72 dpi unless it’s your featured image because large images will slow down your website.

The featured image I make 9×5″ at 96 dpi.

I also have used a free plugin that shrinks down images even further that helps your website pages and blogs open faster called Smush.

You can also find the Yoast and Smush plugins in the plugin section of your WordPress website.

I wrote a blog you may want to read on How to Optimize Images for Faster Website Speed.

 

In Conclusion

This is more or less a compressive list of things to do to make your blog stand out and to be found on search engines. You may find there are other helpful things along the way that will make your blog work more efficiently to add to this list.

Another blog I wrote that may be helpful 8 Benefits Blogging From Your Business Website 

The internet and websites are always evolving and new practices are added all the time. Google is certainly changing how it looks with up-dates to its algorithms and how it crawls websites and blogs for relevant information. 

Keep your eyes open fellow blogger! 

 

Things to Know When Writing and Publishing a Blog

8 Benefits Blogging From Your Business Website

8 Benefits Blogging From Your Business Website

8 Benefits Blogging Your Business Website

When I build a website for someone I usually have to give them an education on how it works and how to maintain it. Nothing elaborate, but small changes they can do themselves. They can hire me to do more complicated maintenance or changes.

I also teach people how to promote their new storefront and gateway to the world by using social media and blogging. People are familiar with social media so it does not take much convincing them the benefits of having a good social media strategy on different platforms such as Facebook, Twitter, Pinterest, Instagram and other popular connections.

Blogging is a different matter altogether.

I think people are intimidated by writing something that many people will read or they just do not think they have time to put different thoughts down on paper or computer screen. Yes, it might seem out of most people’s comfort zone but it’s really not all that hard. Writing for a blog is a bit different than writing that you would do for print. With a little bit of training to understand the nuances of this medium people usually find they are quite good at it.

 

You do want to host your blog off your own business website and not use a free blogging platform because your business name is connected right in your domain name and URL and reflects directly back to you and your company.

You also want to have your website on its own hosting company so you can have your own domain name for the same reason.

Why you should blog from your business website

For websites, I design I make a blog template that is very easy to use that has all your basic elements built right in that is particular to your website. A blogger can just activate the template and then they can just drop text and photo content that is very easy to do and then publish to their different social media for everyone to view.

I have also written a blog on how to write and publish a blog from SEO, grammar, image, and technical aspects on a WordPress website or blog. Things to Know When Writing and Publishing a Blog. 

 

8 Benefits Blogging You Business Website

 

1.) It increases search engine traffic.

Blogging increases organic search visibility and website traffic BIG time. Every time you publish you have more chances to rank for various keywords. Keywords are how Google and other search engines direct people to what they are looking for. Search Engine Optimization (SEO) is a very BIG deal and gives your website more opportunities to be found in our busy and congested internet world.

2.) Puts a face on your business or brand.

It’s a way of personalizing your company that your website pages cannot. It humanizes your business. It gives you an opportunity to share your voice and personality and build trust and to promote you as an expert in your field. You can also sign people up to receive a newsletter when you publish a blog post automatically. That keeps followers in the loop and your company in front of people and remind them again who you are.

Blogging From Your Business Website is a good marketing strategy

3.) Supports your social media

Sharing your presence with your blog on social media will increase traffic to your business website. Something that would be much harder without a blog.

You can also highlight your best blog content over the last few weeks.

4.) Shows that you are an expert in your field

A blog is one the best ways to establish yourself or company as an authority in your industry. You can share industry-related information and insights and builds authority in your field and keeps potential customers with a feeling of trust that you know what you are talking about.

5.) Builds inbound links.

When it comes to SEO, high-quality inbound links is a must. It is very hard to attract authoritative links to your business website. Without a blog and its new infusion of content that is very hard to do. Others will see your content and reference and cite that content in their own blogs. This will give you referral traffic back to your website.

8 Benefits of Blogging From Your Business Website

6.) Increases leads.

The more pages a website has the more leads it will receive. According to Hubspot, businesses with 400-1,000 pages receive 6 times more leads than a website with 50-100. The more you blog the more leads you will receive.

https://offers.hubspot.com/marketing-benchmarks-from-7000-businesses

7.) Helps Rank for long tail keywords searches.

Without a blog, you will have a hard time ranking for long tail keyword searches. Long tail keywords are different than specific keywords and its use has been growing in uses for search engines and people look for specific information. A keyword example could be “photography” “photo” or even “portrait photographer” but long tail keywords would be “how do I set my camera to shoot a portrait”

To find out more about long tail keywords go here: Long tail keyword for SEO

8.) Promotes valuable discussions.

Blogging gives a way for you and your business with customers and prospects with a two-way conversation. Learning from what is on the minds of potential customers is very important in business and keeping you in front of the curve.

 

Blogging From Your Business Website Is A Good Marketing Strategy

* Bonus Tip

9.) Brings freshness to your website.

Google loves to see new content on regular bases and rewards sites that do that. That is what a regularly updated blog does by default. Freshness to a website will bring people back to find new information.

Blogging for the health of your company

In Conclusion

Blogging is the best way for you and your company to separate from your competitors. It gives you a unique opportunity to share your thoughts on your own platform and grow search traffic.

It helps small business to compete with much larger companies and much bigger advertising budgets.

Some of the blogging tips came from a Forbes blog by Jayson DeMers

SEO for Blogs – 10 Tips to Rank Blog Post on Top of Google

We have written other articles…

…that you might be interested in when it comes to promoting your business in the digital age. Here are three:

1.)  5 Reasons Why Email Lists Are Important 

2.) How to Optimize Images for Faster Website Speed 

3.) 9 Signs it’s Time for a New Website

We have written many more so check out our blog archive.

Our business offers many services when it comes digital and print media. How can we help you achieve your business or organization goals? 

Website Services

.  New Website Design

.  Mobile Responsive

Website Redesign

Analytics for Website and Social Media

Website Maintenance

 Advanced SEO (Search engine Optimization)

Marketing

.  Brochures and Flyers

.  Newsletter for Print and Digital

 Email Lists for Ads and Blogs

 Social Media Setup and Promotion

 Blog Setup and Connection

Analytics for Website and Social Media

8 Benefits Blogging Your Business Website

Why Blog Business Website

Blogging Good Marketing Strategy

Health Your Company Blogging

Blogging New Content Website

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