Google Analytics for WordPress

Google Analytics for WordPress

Google Analytics for WordPress

Google Analytics gives you so much data to help you boost your website Search Engine Optimization (SEO) and improve your digital marketing, and it’s FREE.

It’s not really hard to set up in Google, (we will show you how in this blog) and once you do, you will get a steady stream of information from the past to the present.

Once the analytics tool is set up, you can then pick from different WordPress plugins to track the data coming in right on your WordPress Dashboard.

How cool and convenient is that!

I like to use the MonsterInsights plugin in both the free version and the pro premium.

For most of the websites I design, the free version is adequate but on some websites like WooCommerce sites, I need more data on the different products being sold, and then I use the pro version.

MonsterInsights will help you make sense out of all this data coming in.

This MonsterInsights plugin will then give you data on:

1.) Where your web traffic is coming from.

2.) What pages they are landing on and for how long.

3.) Sessions in different days, weeks and months.

4.) Bounce Rate.

5.) Top Posts.

6.) New vs. Returning visitors.

7.) Device break down.

8.) Track all your social media data.

All you have to do is connect the Google Analytic code to the MonsterInsights plugin and this is how the information looks on your dashboard.

Let’s jump right in on how to set up Google Analytics and then MonsterInsights.

 

Google Analytics

First you want to set up a Google Analytics Account

Now set up your first account.

You will be able to add more accounts for other website right in here.

The next thing you will see and will need to pick out from three choices.

Pick out the top one for Web – Measure your website.

I picked out the last one in the beginning and it caused a lot of problems hooking up to any WordPress analytic plugin.

Fill out the property details.

Then press the create button.

Then sign the Google Terms of Service.

You will need to click the two boxes and then press I Accept Button.

 

Setting up Google Analytics for WordPress

Now click the boxes for My email communications that you want.

Press the far left button for Web. 

Set up data stream by filling out your website URL.

It will give a choice on the drop down for http:// or https://

Remember the “s” in https:// means you have a SSL Certificate on your website.

If you do not and you put it that way then it will not hook up correctly. It’s better to just pick http:// and get the certificate later.

Next up Web stream details.

You will want to copy two sets of numbers down for future reference.

Measurement ID numbers and Stream ID numbers. 

Now it’s time to hook up your analytic WordPress plugin.

I will show you how to hook up the MonsterInsights plugin.

Go to the plugin page of WordPress and simply type in MonsterInsights or you can download the MonsterInsight Plugin. 

Now activate the plugin.

You will now see the Insights plugin on the LEFT hand black column. 

Click reports and it will help you to launch the wizard.

Fill out all the things it asks.

Now press the button Connect MonsterInsights

It will now want to authenticate your Google analytics account, so dialog box will show up and ask you to choose an account.

Pick the one that you set up your Google Analytics with your email address.

Now confirm.

Where it says Pick a profile, click the dropdown to All Web Site Data under the name for your website.

Now press the Compleat Connection Button.

MonsterInsights will now want to sell you all kinds of addons but you can just skip all the rest of the steps and go to the end.

You will now see a message that will read: Awsome, You’re All Set!

You should now see your data start coming through on the WordPress Dashboard.

Now is the time to learn all you can about how to read the information about Google Analytics and how to make best use of this valuable tool. A good blog on How to Use Google Analytics: A Complete Guide

If this process to set up Google Analytics seems to overwhelming to set up on your own, but you know your website needs it, contact us, and we can do it for you.

You next step will to be to hook up Google Search Console. I have a blog on how to do that. 

 

Google Analytics for WordPress

Does Social Media Drive Traffic to Your Website

Does Social Media Drive Traffic to Your Website

Does Social Media Drive Traffic to Your Website?

When you talk about Digital Marketing one of the things comes to mind right off the bat is social media even though it is a broad field, including attracting customers via email, content marketing, search platforms as well as social media.

Facebook, Twitter, LinkedIn, Pinterest, Instagram and others are what are considered the larger term of social media. This is what we will concentrate on this blog.

Like I say on our Social Media page…

 “Your website is your store front to the world and your blog is the hub of how you communicate to that world.”

“Social media is the Electronic Word of Mouth that helps you connect to that world. All three have a very important part to play to promote You, Your Business, Church or Non-profit Organization.” 

Does Social Media Drive Traffic to Your Website?

Look at social media as your word-of-mouth.

Your social networking will allow you to interact with others and build relationships and help people become familiar with products you and your business has to offer.

Many people confuse social media as being just that… social or a place to connect for family and friends but when it comes to business it becomes something entirely different.

Setting up different social media accounts should be strictly business oriented using the name of your business.

Each one of these platforms are set up differently and so is the way you attract or find potential customers to like your pages or boards. 

Does Social Media Drive Traffic to Your Website?

Which one is best for you?

 That depends on many factors that you will have to analyze for yourself and your Brand.

All social media’s attract different types of people and it may take time to figure out which ones are best for you and your business.

Go here for 7 top social media sites and how they will work for you.

After analyzing the recommendations that that article had listed a word of warning. Do not set them all up at once.

Pick one out that best fits your business at first.

Connect to it and then build a following.

Building that following and add posts as you go along.

Give it two weeks until you feel comfortable and make sure you interact from time to time.

After a period of time select a second and a third social media going through the same procedure.

On your website make sure you have installed social media icons that will connect from your website to that social media.

Does Social Media Drive Traffic to Your Website?

 

Be sure to blog on your website.

Blogging is important for a number of reasons.

1.)  It gives you a chance to establish credibility with potential customers. You can go into more detail on the services you offer.

2.) Blogs should have good titles and SEO. If it is done correctly that blog will reach just as much as your website pages on Google, Bing and Yahoo search engines.

3.) You can share your blog on your social media. Be sure to have a strong featured image on the blog because that photo will follow your blog everywhere on social media.

I wrote an article on Things to Know When Writing and Publishing a Blog that may help you.

Do not forget about hash tags ###

Hash tags start with the pound symbol or #

Hash tags allow your posts and blogs to get more traction and get In front of people that are looking for your service.

They are a great marketing tool if done right and only takes a minute to add to a post.

To learn more about this tool go here to Hashtag Marking Tactics and a hash tag maker for your business at Best Hash Tag

Does Social Media Drive Traffic to Your Website?

In Conclusion

Chances are you found this article from a blog on the internet and maybe one of our social media platforms.

We practice what we preach and blog as much as possible because we know how much traction it will get when we add that blog to social media.

Posting independently from the blog is also something we do on a regular basis on to Facebook, Twitter, LinkedIn, Pinterest, Instagram.

Among other services we provide is Graphic Design and so we design images with quotes or sayings to be used on social media to promote all kinds of things and reach many different people.

Check out this short video below on Digital Marketing and how does it work?

Does Social Media Drive Traffic to Your Website?

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