Google Analytics for WordPress

Google Analytics gives you so much data to help you boost your website Search Engine Optimization (SEO) and improve your digital marketing, and it’s FREE.

It’s not really hard to set up in Google, (we will show you how in this blog) and once you do, you will get a steady stream of information from the past to the present.

Once the analytics tool is set up, you can then pick from different WordPress plugins to track the data coming in right on your WordPress Dashboard.

How cool and convenient is that!

I like to use the MonsterInsights plugin in both the free version and the pro premium.

For most of the websites I design, the free version is adequate but on some websites like WooCommerce sites, I need more data on the different products being sold, and then I use the pro version.

MonsterInsights will help you make sense out of all this data coming in.

This MonsterInsights plugin will then give you data on:

1.) Where your web traffic is coming from.

2.) What pages they are landing on and for how long.

3.) Sessions in different days, weeks and months.

4.) Bounce Rate.

5.) Top Posts.

6.) New vs. Returning visitors.

7.) Device break down.

8.) Track all your social media data.

All you have to do is connect the Google Analytic code to the MonsterInsights plugin and this is how the information looks on your dashboard.

Let’s jump right in on how to set up Google Analytics and then MonsterInsights.

 

Google Analytics

First you want to set up a Google Analytics Account

Now set up your first account.

You will be able to add more accounts for other website right in here.

The next thing you will see and will need to pick out from three choices.

Pick out the top one for Web – Measure your website.

I picked out the last one in the beginning and it caused a lot of problems hooking up to any WordPress analytic plugin.

Fill out the property details.

Then press the create button.

Then sign the Google Terms of Service.

You will need to click the two boxes and then press I Accept Button.

 

Setting up Google Analytics for WordPress

Now click the boxes for My email communications that you want.

Press the far left button for Web. 

Set up data stream by filling out your website URL.

It will give a choice on the drop down for http:// or https://

Remember the “s” in https:// means you have a SSL Certificate on your website.

If you do not and you put it that way then it will not hook up correctly. It’s better to just pick http:// and get the certificate later.

Next up Web stream details.

You will want to copy two sets of numbers down for future reference.

Measurement ID numbers and Stream ID numbers. 

Now it’s time to hook up your analytic WordPress plugin.

I will show you how to hook up the MonsterInsights plugin.

Go to the plugin page of WordPress and simply type in MonsterInsights or you can download the MonsterInsight Plugin. 

Now activate the plugin.

You will now see the Insights plugin on the LEFT hand black column. 

Click reports and it will help you to launch the wizard.

Fill out all the things it asks.

Now press the button Connect MonsterInsights

It will now want to authenticate your Google analytics account, so dialog box will show up and ask you to choose an account.

Pick the one that you set up your Google Analytics with your email address.

Now confirm.

Where it says Pick a profile, click the dropdown to All Web Site Data under the name for your website.

Now press the Compleat Connection Button.

MonsterInsights will now want to sell you all kinds of addons but you can just skip all the rest of the steps and go to the end.

You will now see a message that will read: Awsome, You’re All Set!

You should now see your data start coming through on the WordPress Dashboard.

Now is the time to learn all you can about how to read the information about Google Analytics and how to make best use of this valuable tool. A good blog on How to Use Google Analytics: A Complete Guide

If this process to set up Google Analytics seems to overwhelming to set up on your own, but you know your website needs it, contact us, and we can do it for you.

You next step will to be to hook up Google Search Console. I have a blog on how to do that. 

 

Google Analytics for WordPress

Summary
Google Analytics for WordPress
Article Name
Google Analytics for WordPress
Description
Google Analytics gives you so much data to help you boost your website Search Engine Optimization (SEO) and improve your digital marketing, and it’s FREE
Author
Publisher Name
Best Website Solutions
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